5 Things To Prep Your Church Website For Easter

Easter is coming up fast!  Are you ready?

Easter is one of the best times of the year for churches to connect with people in their community, and one of the best times of the year to help people deepen their relationship with God. Therefore, our focus until Easter is going to be on helping you prepare for Easter and then taking things to the next level after Easter.

Let’s start with your church website.

Because your website is the front door to your church, it is important to do these…

5 Things To Prep Your Church Website For Easter

1. Make sure you have Easter service times prominently displayed on your homepage.

Even if your church isn’t changing service times for Easter services, it is important to have your “Easter Service Times” displayed near the top of your homepage.

2. Post info/links to other Easter weekend activities.

If your church is having an egg hunt, Easter brunch, or any other special activities, give special attention to those events on your homepage.

But, you don’t have to have all the details of every event on your homepage. Usually it’s better to just post a headline or promotional graphic for each event and have it link to a calendar or event page that gives more details.

3. Create a welcome message.

Although this is a good idea for any time of the year, it is especially important at Easter when so many new visitors will be attending.

The welcome video should be short (1-2 minutes), friendly, and… yes, welcoming.  The information included should address the question, “What should I expect if I visit your church?”

4. Remove outdated information.

If you haven’t gotten around to the spring cleaning of your website (removing of old, outdated information), you absolutely should do it now.

Nothing screams that your church is “irrelevant” more than outdated, irrelevant information on your website.

5. Volunteers needed.

Because attendance will be higher than usual, you will likely need more volunteers than usual.  Give special attention on your website to the need for volunteers and link to a page that gives specifics on what serving opportunities are needed most and who to contact for each.

Insight to Improve Your Church’s Easter Communications:

1. 22 Easter Ideas for Church Outreach (events and online)
2. Why Your Church Should Use the Plan Your Visit Strategy
3. What is the Plan Your Visit strategy?
4. How to Optimize Your Church Website for Easter
5. How to Get Your Church Website to Rank for “Easter Service Near Me”
6. May Your Easter Communications Do This
7. Will There Be Life After Easter?
8. 10 Funny and Inspiring Easter Videos
9. Video: It’s Friday… But Sunday’s a Coming
10. Happy Easter! He is Risen!!
11. I Couldn’t Believe My Eyes! But There it Was, Headed Right at Me…
12. Secrets Revealed by Easter Analytics

Plus bonus articles

1. 22 Mother’s Day Ideas for Church Outreach (events and online)
2. 7 Ways Your Website Can Help You Go Green for Earth Day

The bottom line is…

As you prepare your heart for Holy Week, don’t forget to prepare your church website as well.

Improve Your Church’s Easter Communications

1. 22 Easter Ideas for Church Outreach (events and online)

Looking for new, innovative ways to reach people in your local community this Easter?  Check out this detailed list of outreach ideas that includes both events your church can host and ways your church can connect with people online.

Click to 22 Easter Ideas for Church Outreach (events and online)

2. Why Your Church Should Use the Plan Your Visit Strategy

Most of the time when people are looking for a church, they search online, view a church’s website, and then maybe they visit on a Sunday… and maybe they don’t. If they don’t, you’ll never know.

With Plan Your Visit, you give website visitors the opportunity to schedule their visit using a short online form. Then you have a host to does a number of things before, during, and after their visit. In this article we explain what those things are and why they dramatically increase the likelihood a person will visit and return.

Check out Why Your Church Should Use the Plan Your Visit Strategy

3. What is Plan Your Visit?

“Plan Your Visit” is a church outreach strategy designed to make it easier for people to visit a church for the first time, have a good first visit, and return to get better connected.

Because there’s an online component to Plan Your Visit, some people mistakenly assume that Plan Your Visit is just a web page, a button, and an online form. But there’s so much more to it than that!

Learn the 6 Parts to the Plan Your Visit Strategy in What is Plan Your Visit?

4. How to Optimize Your Church Website for Easter

According to the Pew Research Center, more Americans search for “church” around Easter than at any other time. In this immensely practical article, we share with you 8 specific things you can do to help you church rank better in search results and connect with more people searching for a church or Easter events this year.

Check out How to Optimize Your Church Website for Easter

5. How to Get Your Church Website to Rank for “Easter Service Near Me”

Most people start their search for a church online, so one of the best ways a church can connect with people looking for a church to worship with on Easter is through search engines like Google.

To get your church to appear in the search results when someone searches for “Easter service near me” takes different tactics compared with getting into the results for “church near me.” Here’s why and what those tactics are.

See How to Get Your Church Website to Rank for “Easter Service Near Me”

6. May Your Easter Communications Do This

There is a tendency for those of us who spend our days immersed in online communications to get caught up in the details of technology.

It can be fun to make our websites better, move towards the top of search rankings and grow our engagement in social media.

But as we observe Holy Week over the next week and a half,  it’s a good time to reflect on why we do what we do.

Take a step back to put your Easter communications into perspective with May Your Easter Communications Do This

7. Will There Be Life After Easter?

If you work or volunteer in church communications, this is one of your busiest weeks of the year.

It may be tempting to think, “The end is near! Easter is almost hear! I can see the finish line!”

But Easter has never been about endings, has it?

We share 4 Ways to Help Cultivate the New Life God Creates this Easter (how to prepare for what happens after Easter).

Check out Will There Be Life After Easter?

8.10 Funny and Inspiring Easter Videos

From hilarious videos of kids being kids to inspirational Easter-themed music videos, we’ve got the full gamut of Easter videos that will make you laugh and stir your heart.

They’re great to share on social media and can serve as spiritual conversation starters.

Don’t miss… 10 Funny and Inspiring Easter Videos

9. Video: It’s Friday… But Sunday’s a Coming

This short message by S.M. Lockridge is one of my personal favorites and really helps to put Good Friday into perspective.

See It’s Friday… But Sunday’s a Coming

10. Happy Easter! He is Risen!!

Normally, each week we write about something related to website design, an article that includes information that is relevant and helpful to you and your organization.

Today, I want to say how thankful I am for the gift that God the Father gave to me and everyone who is willing to receive it… His Son, Jesus Christ.

Read more in Happy Easter! He is Risen!!

11. I Couldn’t Believe My Eyes! But There it Was, Headed Right at Me…

We all love stories. That is why books and movies are so successful: they tell stories. And before books and movies, people would gather in villages, around fires, and tell stories. Even Jesus demonstrated the power of storytelling.

Stories are engaging. We identify with the characters in the the stories. Stories help us understand life and how the universe we live in works. Plus, good stories evoke feelings of joy, sadness, anticipation, fear, and other emotions.

So… Are you telling stories on your website?

Learn more about the opportunities to share Easter stories in I Couldn’t Believe My Eyes! But There it Was, Headed Right at Me…

12. Secrets Revealed by Easter Analytics

Once Easter has passed, I hope you can take a breath now. But you’ve got one more important Easter task to do…

Review Your Easter Analytics

This will help you better understand what aspects of our Easter outreach worked well and which didn’t, so you can learn from this year and do things even better next year.

Continue reading… Secrets Revealed by Easter Analytics

We’d love to hear what you’re doing and your perspective on Easter and AI in this month’s Listening Post survey.

Let OurChurch.Com Be Your Easter Guide

If your Christian church, ministry or business wants to reach more people through a new Christian website design or  Christian SEO services, we’d love to talk with you.

Fill out the form below (mobile) or to the right (desktop) to schedule a time to talk with a member of our team. 

Comment & Discuss

• What things are you doing to prepare your church website for Easter?
• Is your church using Plan Your Visit or are you considering it?