search marketing

SEO FAQ #1: What is SEO?

What is church SEO?
Written by Paul Steinbrueck

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Do you want better search rankings, more website visitors, and greater impact for your Christian church, school ministry or business?

Search engine optimization (SEO) can help make that happen.

But SEO can mean a lot of different things, therefore…

We kick off our new SEO Frequently Asked Questions (SEO FAQs) series with SEO FAQ #1: What is SEO? by talking about 7 Key Aspects of SEO

(The article below is a summary of the video, but you’ll get more details and examples if you watch the video.)

What is SEO?

First and foremost, SEO stands for Search Engine Optimization. It encompasses a range of tasks and strategies aimed at boosting a website’s ranking in search engines when users search for specific keywords or phrases. But why do we do this? It’s simple – we want more people to discover a website, click on its search listings, and visit it. The ultimate goal is to increase a website’s visibility and, subsequently, its traffic.

SEO is a multifaceted field, and it’s impossible to cover all aspects of it in a single video. So, I’ll provide an overview of the seven key aspects of SEO, and in upcoming videos, I’ll delve deeper into each one:

1. Technical SEO: This involves ensuring that a website is easily read by search engines, loads quickly, and can be properly indexed. For more, see What is Technical SEO?

2. Keyword Research: Keyword research is the foundation of SEO. It’s the process of identifying and selecting the right keywords that will drive the right audience to your website. For more, see What is Keyword Research?

3. On-Page Optimization: On-page optimization comprises the adjustments and enhancements made directly to your website’s content and structure to improve its search engine rankings. For more, see What is On-Page Optimization?

4. Link Building: Link building focuses on getting other reputable websites to link to your site. These backlinks are crucial for improving your website’s authority and search rankings. For more, see What is link building (backlinks)?

5. Content Marketing: Content is king in SEO. It involves creating valuable articles, videos, and other content that not only engages your audience but also ranks well in search engines. For more, see What is Content Marketing?

6. Local SEO: Local SEO is vital for locally-focused organizations like churches, schools, and local businesses. It helps them rank higher in local search results, including map listings and local packs. For more, see What is Local SEO?

7. Reporting, Monitoring, and Maintenance: This aspect is often overlooked but is crucial for measuring SEO results, identifying issues, and adapting to changes in search algorithms. For more, see Do I need an ongoing SEO service?

To sum it up…

SEO is doing everything necessary to get your website ranking as high as possible in the search results for your targeted keywords.

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If you’re going to do your own SEO, understanding these seven aspects of SEO is crucial  because you don’t want to overlook anything.

Or if you are hiring an SEO company, understanding these seven aspects of SEO is also important because no two SEO services are identical. You want to be able to understand what aspects of SEO you will be getting with each proposal.

If you feel like you have a lot to learn, don’t worry… we’ll be taking a closer look at each of these aspects in our upcoming videos.

If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.