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What is Content Marketing for SEO?

What is content marketing for SEO
Written by Paul Steinbrueck

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Content marketing can be a great way to improve search rankings, connect with your audience, increase website visitors, and grow your church, ministry, or business.

But what exactly is content marketing and how do you do it well?

In this Search Engine Optimization Frequently Asked Questions (SEO FAQs) video blog, I address the question, What is content marketing for SEO? and share 6 elements of good content marketing.  

(The article below is a summary of the video, but you’ll get more details and examples if you watch the video.)

What is content marketing for SEO?

Let’s start with the dictionary definition for content marketing:

Content marketing is a type of marketing that involves the creation and sharing of online material (content) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

So, here are three crucial takeaways from that definition:

  1. Online: First off, we’re talking about stuff that lives on the internet.
  2. Content: This refers to a wide variety of materials, including blog articles, infographics, videos, podcasts, and social media.
  3. Not Explicitly Promotional: It’s not a sales pitch or a press release. It’s about building a connection with your audience, so they come to you naturally.

Now, let’s dive a bit deeper into what good content marketing should be:

1. Helpful: Your content should answer questions, solve problems, or provide valuable information. It’s about being a resource for your audience.

2. Interesting and Engaging: Let’s face it, boring content doesn’t cut it. Make it captivating, and if you can, throw in a dash of humor.

3. High Quality: In a sea of online content, quality matters. Don’t skimp on the effort; it’s a reflection of your brand.

4. Consistent: To be effective, you’ve got to keep the content train chugging along. Regularly publishing fresh content keeps your audience engaged.

But wait, there’s more! If you want your content marketing to be a powerhouse in your SEO strategy, here are two additional must-haves:

5. Target Relevant Keywords: Your content should align with what your organization is all about. No posting cat videos if you’re a church, unless, of course, your church has a feline congregation. Do some keyword research to figure out what your target audience is searching for.

6. Optimize for Search: Remember when we addressed the question, “What is on-page optimization?” That applies here too. Whether it’s blog articles, podcasts, videos, or infographics, it’s important to optimize them for the keywords you are targeting.

When you create good content, it will cause people to want to link to it, boosting your authority. And each new piece of keyword-targeted content will get your website ranked in the search engines for more keywords.

The bottom line is…

Content marketing is the strategic way to educate and captivate your audience without a pushy sales pitch.

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If you’re a leader in your church, school, ministry or business, you probably understand the benefit of content marketing, but you’re also super-busy and probably thinking, “There’s no way I add content marketing to my plate.”

That’s why our team developed a unique way to create a year of high-quality, original content that has your personality and insight, but takes only an hour or two of your time – in the entire year!

If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

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