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What is On-Page Optimization in SEO?

Written by Paul Steinbrueck

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When most people hear the term “search engine optimization,” they think of what we refer to as on-page optimization, improvements to the pages of a website to increase search rankings.

But do you know all the parts of a page that can be optimized?

Do you know what “E-E-A-T” is and how that impacts search rankings?

In this Search Engine Optimization Frequently Asked Questions (SEO FAQs) video blog, I address the question, What is on-page optimization in SEO?

(The article below is a summary of the video, but you’ll get more details and examples if you watch the video.)

What is On-Page Optimization in SEO?

On-page optimization involves making changes and improvements directly to your web page to enhance its search engine rankings.

Before doing on-page optimization, keyword research should already be done to determine the best keywords to target. Now, the goal is to strategically incorporate these keywords into the page in ways that helps search engines like Google understand the page’s content better and increase its relevance to those targeted keywords.

Here are some key elements of on-page optimization:

1. Title and Meta Description: These elements may not be visible to human readers, but they play a crucial role in how search engines perceive your page.

2. Headings: The headings used on your page are another critical aspect that can be optimized for better search rankings.

3. Text: The content on your page should also be optimized with the chosen keywords in mind.

4. Image Alt Attributes: These are hidden descriptions of images, not seen by human visitors but used by search engines and screen readers for visually impaired users.

5. E-E-A-T: No, we’re not talking about your next meal. E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This concept was developed by Google to measure the quality of a page.

Let’s say you want to create a restaurant review on your website. Sure, anyone can use AI tools like Chat GPT to generate a generic review. But to outrank that AI-generated content, you need to inject quality and authority into your work.

For example, if your website includes restaurant reviews, here are :

  • Authority: Mention your history as a foodie and restaurant critic in your bio to establish authority.
  • Experience: Share a personal experience where you actually visited the restaurant, enhancing the overall quality of your article.
  • Trustworthiness: Include descriptions of specific dishes and photographs, which not only make your article more trustworthy but also more engaging.

In essence, E-A-T is all about infusing your personal expertise, experience, and opinion into your content to make it a higher-quality piece than something produced generically by AI.

To sum it up…

On-page optimization is the art of strategically enhancing a web pages relevance for targeted keywords.

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On-page optimization is a key component of the SEO services OurChurch.Com provides for all of our SEO clients.

If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.


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