search marketing

Do I need an ongoing SEO service?

Written by Paul Steinbrueck

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Many folks believe that once their website is optimized and has achieved great search rankings, those rankings should remain intact indefinitely. However, that’s simply not the case

In this Search Engine Optimization Frequently Asked Questions (SEO FAQs) video blog, I address the question, Do I need an ongoing SEO service? and share 6 things your ongoing SEO should include.  

(The article below is a summary of the video, but you’ll get more details and examples if you watch the video.)

Is SEO a one-time project or an ongoing project?

The internet is a dynamic and ever-evolving space. Search algorithms are in a perpetual state of change, websites are continuously being updated, and competitors are constantly vying for better positions. If you optimize your website just once and then check that off your list, over time any progress you’ve made in your search rankings will gradually erode due to these changes.

So, what should ongoing SEO include?

Whether you’re handling it yourself or entrusting a company like, here are the key elements to consider:

1. Regularly Review Search Ranking

Ongoing SEO involves the regular monitoring of your search rankings. You should receive SEO reports that show how your website ranks for the specific keywords you’re targeting. This not only allows you to track your SEO progress but also helps uncover any issues. If you notice a significant drop in rankings in a month, that’s a red flag indicating that something needs investigation.

2. Monitor Website Changes

Updating your website with fresh, relevant content is crucial. Unfortunately, it’s likely that as you edit your website, you will delete or change parts of your pages that had been optimized. This will cause a drop in search rankings. Therefore, it’s important to keep track of what’s been optimized, and review changes to the website.

3. Stay Informed on Search Algorithm Changes

Did you know… Google made over 1,000 changes to its search engine last year?!?

While many of these changes are minor and have little impact, some can be massive, affecting millions of websites. To stay ahead, someone in your organization should be monitoring these algorithm changes and making necessary adjustments to your SEO strategy.

4. Adapt to Change

It’s not enough to just know about changes to search rankings, web pages, and search algorithms. You must respond and adapt.

5 & 6. Link Building and Content Marketing

SEO is like a race. No matter what position you’re in, if you stop running, your competitors will eventually pass you. But if you keep moving forward, you can pass your competitors – into the top 10, top 5, and even the #1 spot.

Link building and content marketing are vital components of your ongoing SEO service. They help you not only keep up with your rivals but also gain ground on those who are ahead of you.

As digital marketing expert Rebecca Lieb says…

SEO is an ongoing project, not set-it-and-forget-it. -Rebecca Lieb

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At OurChurch.Com we believe so strongly in the importance of ongoing SEO, we don’t even offer one-time SEO services. All our SEO services include monthly SEO reports, proprietary tools that monitory your website for changes, SEO updates, link building, and content marketing.

If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

    1 Comment

    • I am an SEO specialist, and this job is very helpful for me because I don’t have to commute because I work from home here. There are many advantages to working online, so I hope others can learn about it so they don’t have to struggle anymore.