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Making the Most of “Back to School”

Back to school websites and SEO
Written by Paul Steinbrueck

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♫ “It’s the most wonderful time of the year…” ♫

No, we’re not talking about Christmas, according to this classic commercial for office supply store, Staples.

August is the month most children, teachers, and school administrators go back to school (or at least begin planning for it).

When school starts back up in the fall, there is a major change in the schedule of every family that has school-age children or a school employee.

This change in schedule is an opportunity not just for schools, but also for every church, ministry or business that serves these families.

  • Parents are open to new, better ways to communicate with their childrens’ teachers and schools.
  • Some parents discover in the first week of school, the school their child is attending is not a good fit and start looking for other options.
  • Many families look to connect or reconnect with a local church, youth group, or small group.
  • Parents are looking for after-school care, tutoring or extra curricular activities for their children.
  • With schedules getting busier, some families look for business or services that can help free up time or make life easier like lawn services, cleaning services, restaurants, and shopping services.

OurChurch.Com’s theme this month is “Back to School Month”

We’ll be talking all month about how schools can communicate better online, and reach parents in their community to grow their enrollment. We’ll also be talking about how churches, ministries and businesses can can connect with and serve families better!

More helpful Back to School Month articles:

Back to school… It’s the most wonderful time of the year. 🙂

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We’d love to get your feedback in this month’s Listening Post survey

We would also love to talk with you about your unique communication goals, challenges and opportunities and see if our website builder, website design or search engine marketing can help you better live out your mission online. Complete the form below to schedule a call!

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  • What challenges and opportunities do you see for your organization during “Back to School” season?


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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.