Making the Most of “Back to School”

♫ “It’s the most wonderful time of the year…” ♫

No, we’re not talking about Christmas.

Remember this classic commercial by office supply store, Staples?

August is the month most children, teachers, and school administrators go back to school (or at least begin planning for it).

When school starts back up in the fall, there is a major change in the schedule of every family that has school-age children or a school employee.

This change in schedule is an opportunity…

not just for schools, but also for every church, ministry or business that serves these families.

• Parents are open to new, better ways to communicate with their children’s teachers and schools.
• Some parents discover in the first week of school, the school their child is attending is not a good fit and start looking for other options.
• Many families look to connect or reconnect with a local church, youth group, or small group.
• Parents are looking for after-school care, tutoring or extra curricular activities for their children.
• With schedules getting busier, some families look for business or services that can help free up time or make life easier like lawn services, cleaning services, restaurants, and shopping services.

OurChurch.Com’s theme this month is “Back to School Month”

We’ll be talking all month about how schools can communicate better online and reach parents in their community to grow their enrollment.  An effective school communication strategy may include a website, SEO, Google Ads, social media, email, texts and more, so we’ll address all of these.

Churches, nonprofits, business and individuals all have a role in education 

The education of our children doesn’t rest solely on teachers and schools.

A lot of responsibility falls on parents, who are often trying to juggle work, manage a household, and do it all in community with God and their church family.

As the body of Christ, there are things our churches, nonprofits and businesses can do to support parents, teachers, and schools.

So, if you’re not directly a part of a school, don’t worry – we’re not going to leave you out. God may prompt you this month to do something that has a lasting impact on a student, a teacher, or your community.

More helpful Back to School Month articles:

• 12 Back to School Ideas for Church Outreach Events
• 10 Ways to Pray for Students, Parents, Teachers & Others Returning to School
• Online Tools for More Effective School Communication
• Using Google To Achieve Full School Enrollment
• Teacher: How to Use a Class Website for Students and Parents
• Maximizing Enrollment: The Impact of Google Ads for Your Christian School
• New Website Helps Ignite Academy Dramatically Increase Enrollment
• 7 Ways Blogging Helps Your Christian School
• Bayshore Christian School’s Amazing SEO Case Study

Bonus:  Spotlight – How One Author Found the Right Team to Build His Website

 

Back to school… It’s the most wonderful time of the year. 🙂

We’d love to get your feedback in this month’s Listening Post survey

We would also love to talk with you about your unique communication goals, challenges and opportunities and see if our website builder, website design or search engine marketing can help you better live out your mission online.

Complete the form below (mobile) or to the right (desktop) to schedule a call!

Comment and Discuss

• What challenges and opportunities do you see for your organization during “Back to School” season?