search marketing

SEO: How Long Will it Take to Rank for My Keywords?

SEO: How long does it take to rank for my keywords?
Written by Kurt Steinbrueck

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We all want high search rankings and we want them now. SEO (search engine optimization), however, is a process that takes time. But how much time?

In this video we look at how long it takes to achieve high rankings for keywords. We’ll also discuss, briefly, some factors that impact search rankings and strategies are needed to improve search rankings so you can have a good idea of what to expect.

Whether you’re doing SEO yourself or have hired a company to help, it’s good to have the right expectations so you can plan accordingly.

To understand what to expect for your website, it’s important to do an SEO Audit to determine the authority of your website and assess your competition and important to do keyword research to determine the best keywords to target both now and in the future as you improve the authority of your website.

How long it takes to rank well for a specific keyword depends on the keyword, the competition, and the authority of your website. -Kurt Steinbrueck

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If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.

Comment and Discuss…

  • Have you done an SEO audit and keyword research for your website? Why or why not?
  • What questions do you have about SEO and the time frame it takes to rank well for specific keywords?

Check out other video posts in this series Church SEO Videos: Answers to Frequently Asked Questions

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    About the author

    Kurt Steinbrueck

    Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .


    • Just listened to a portion of your video. From what I can hear, it seems you have some good insights. Right now, I am seeking to improve my site's traffic. Inspiration Point contains encouraging stories that I've written. It's not a commerce or theology type site.

      I've had this site for a couple of years and I struggle with site traffic. I found your article via LinkedIN's group and I was hoping to get some better insights. I'd love to get some input.

      As for the video, please do something with the audio. I could barely hear what's said. That's not good.

      • Hi Barry, thanks for the comment and the feedback concerning the audio.

        Without a link, it's tough to provide you with any insight concerning your site. 🙂 If you'd like to talk more about it, your best option would be to talk things over in a free consultation. Just complete the form on to get the ball rolling.

      • Hi Barry,

        I reviewed your site and thought I'd share some observations. To start, you have some very good stories and I thank you for sharing them.

        If you haven't already done so, a good starting point would be to take a few minutes to consider and write down exactly what you hope to accomplish with you site. Create a mission and perhaps even set some goals. Inspirational stories can cover a wide variety of subjects. So, you may want to consider being more specific in your mission. This can help focus your marketing efforts and your writing.

        From an SEO standpoint, there are several areas of opportunity. If you haven't done so already, I'd recommend you start with some keyword research in relation to your general topic, inspirational stories (and variations), to see when you may want to specifically target with your primary pages (homepage, about, etc). Then optimize those pages.

        While it's good to optimize for your primary topic, this type of blog site (inspirational stories) typically get most of their search traffic from longtail keywords. Because the subject matter of the stories tends to vary a bit, it's hard to rank well for core keywords for each of those subjects, instead as your site establishes itself, you will most likely get traffic from longtail keywords related to the variety of topics you write about.

        Some other strategies that I think would be helpful for you would be to seek other bloggers in your niche and to work on creating a strong social presence. Inspirational story type blogs tend to grow best when other people share your posts or recommend the site. By connecting with other bloggers, you not only gain the relational benefits, but you can refer to each other's posts and even exchange content occasionally (you post on their blog and they post on your blog). This can help both blogs to grew by putting you in front of the other's audience. Connecting with other bloggers also generates natural links which will benefit your SEO.

        Connecting with and interacting with people in the social networks can also grow your blog. A lot of people who read inspirational stories read them because someone recommended the story to them and that happens a lot on the social networks. So, creating a strong presence in the social networks is another great way to get new readers and generate traffic.

        I wish you the best with your blog. God bless!