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We have a lot of people who come to us wanting to rank well for a specific keyword. They often ask something like…
What is it going to take for me to rank well for this keyword?
Usually people want a specific answer – a specific number of links, a specific amount of content, a specific amount of time.
In the video below, we’ll address this question and look at some of the SEO strategies that are used to get a website to rank well for their target keywords.
Different keywords require different levels of SEO (search engine optimization).
For example, it takes more SEO related work to rank well for “God” than it does to rank well for “Things that God said about eating peanut butter on a Tuesday”. There are simply a lot more websites competing for “God” than the peanut butter keyword.
This is why one of the first things we do with a new SEO client is keyword research – in which we evaluate the popularity, competitiveness and relevance of thousands of keywords to determine the best keywords to target.
Keyword research is essential for SEO, because what it takes to rank well for a specific keyword depends on how competitive that keyword is. -Kurt Steinbrueck
Comment and Discuss…
- Did you do keyword research before deciding which keywords to target? Why or why not?
Check out other video posts in this series Church SEO Videos: Answers to Frequently Asked Questions