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> @stickyJesus 4) Jesus: Master of buzz

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In celebration of Internet Evangelism Month, this is the fourth in a 15-part blog project discussing the book, @stickyJesus: how to live out your faith online.

How sweet are your words to my taste, sweeter than honey to my mouth! ~Psalm 119:102 (NIV)

Buzz got it’s start in the Garden of Eden when Eve recommended the apple. ~@stickyJesus

Adam and Eve were in a relationship.

Eve tasted the forbidden apple.

It was sweet.

So she told Adam to try it.

And he trusted her.

So he ate, too.

Flawed fruit.


The number one reason people buy or try something is that someone they trust told them to do so. ~@stickyJesus

It’s called “buzz.”

Word of mouth marketing.

And customers are bees that taste and spread.

Jesus was the Buzz Master.

People swarmed after Him.

And spread the word.

If Jesus had a website today, it would be sticky.

Visitors would camp out there.

Because His message is sweet.

His stats would surpass any system’s ability to measure.

Suffice to say that if you add up your friends, followers, and RSS blog subscriptions across the Web, then one blog, post, video, sermon link, tweet or post could easily reach tens of thousands of people in one given day. ~@sticky Jesus

We have the sweetest, most sticky message of all time.

And an amazing ability to spread it.

We can build relationships.

We can build trust.

We can taste and see.

And we can share the buzz.

The wise counsel God gives when I’m awake is confirmed by my sleeping heart. Day and night I’ll stick with God; I’ve got a good thing going and I’m not letting go. ~Psalm 16:7-8 (Message)

1. What aspect of this chapter was the stickiest for you?

2. How can we be channels of trust online?

3. Can you recall a time when the buzz from someone’s online words sweetened the bitterness of a bad day?

@StickyJesus 3) Jesus: Author of Relationships" href="" rel="bookmark">3) Jesus: Author of Relationships <– @StickyJesus – The Group Blog Project" href="" rel="bookmark">@StickyJesus project –> @stickyJesus 5) Jesus: King of content" href="" rel="bookmark">5) Jesus: King of content

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    About the author

    Sandra Heska King

    Wife, mom, grandma, nurse, Bible teacher, writer, blogger, and deep see diver who looks for the extraordinary in the ordinary and the miraculous in the mundane. On Twitter as @SandraHeskaKing and at


    • . . . and so we so we think, "What can we do to break through the noise and get people to think about God?"

      Maybe that's part of our problem. We ask what can *we* do to break through the noise when maybe we need to ask how we can stick close to Him, follow Him, and let His holy whisper break through the noise in and through us.

      I want more buzz-worthy stories, too. I

      And thanks for letting me take part.

    • Isn't it something that we can have a hand in raising the dead? In a spiritual sense, anyway. Oh, that I have eyes to see deep each day so I have fresh stories to share.

    • Great post! Sorry I missed the discussion on Wednesday. We got snow! We have satellite internet and it froze!

      You asked how we can be channels of trust online. Just like in real life, I think we need to do what we say we are going to do. If I say I am going to pray for someone, I REALLY need to do that. If I say I am going to check on them later, I better. Be a person of your word. That is so important.

    • Blessed by your words and succinct take-away from this chapter, Sandra! Love the images that capture my imagination and inspire me to follower harder after Jesus. The disciples simply shared the story they lived and it was powerful beyond comprehension, not because they were extraordinary people, but because they intimately knew the one who IS! It's the same today. Hearts are touched when we're authentic and open and honest, simply witnessing to God's extraordinary Hand at work in our very ordinary lives.

      Printing out your post today and taping it to my kitchen cupboard. Blessings to you!

    • […] 4) Jesus: Master of buzz <– @StickyJesus project –>6) Holy Spirit: The Power Source I am an Associate Pastor who enjoys finding evidence of Jesus's love and impact throughout culture and society. I enjoy spending time with my lovely college sweetheart, as well as trying to keep my 2 Jack Russells out of trouble. You can read my thoughts at, and connect with me on Twitter @brucecrews. blogging, communications @StickyJesus, better blogging, content, social media Is Black Hat SEO a Sin? > @StickyJesus 6) Holy Spirit: The Power Source […]

    • Paul,

      Absolutely right: stories create buzz. Look even at how Jesus taught: parables. Stories. And his stories created incredible buzz.

      The older I get…the more I do ministry…the closer I follow Jesus…the more I realize the value and buzz of a God-story.

    • Cool, we should definitely spread the word, the buzz has been going strong for over 2000 years, so we have it easy compared to what the messiah did