This week we began a series of blog articles in which we are revealing the website design process we have developed through our 25 years of designing Christian church, ministry, and business websites.
In the first article, we explained how we start the website design process by talking with the client to understand the goals they have for the website. Once we know its goals, where do we go from there?
Select colors? Determine the style of the design? Just start looking through themes until you find one you like?
Nope!
Church website design should start with church logo design
The logo for your church will be used on all kinds of communication: Posters, business cards, bulletins, outdoor signage, flyers, church vans/buses, and your website. Because the logo will be used is so many places, it is important that the logo works well in promoting your brand in all forms of communication.
It is also important to have the logo created before you start your designing your website because the logo’s colors and style will impact and inform the colors and style of your church website.
If you already have a nice logo you and your leadership team are happy with, then that logo will help determine your website design. However, if you are a new church, a church that doesn’t have a logo, or a church that is in need of a logo redesign, you should address the logo first, then address your website design.
When creating a logo, we recommend this…
4 Step Logo Design Process:
- Get input from key decision makers but don’t try to get input from everyone in the organization. It is good to get 2-3 people’s input so you aren’t going solo in the logo design process but remember, too many cooks spoil the broth.
- Look at other logos and find a few that you like. We’re not suggesting you copy another organization’s logo, but it is helpful to look at other logos to figure out which styles you like and which you don’t like. Additionally, it can be helpful to have some logos you like that you can show to the designer so they have a point of reference.
- Speak with the designer. The internet is a great medium. It allows us to access information and communicate with people that would have been impossible without it. However, it can also make things very impersonal. We recommend against communicating with a logo designer exclusively through emails and texts. It is vital to speak with someone that you understand, who understands you when you go through the logo creation process.
- Get the logo in formats that will work in all of your communication (posters, business cards, bulletins, outdoor signage, flyers, church vans/buses, and your website). You should receive the logo in various sizes, with a transparent background, and multiple file formats (jpg, png, svg (vector file)).
Your logo design should determine your website design. – Mark Steinbrueck
If you’re interested in church logo design or church website design, complete the consultation request form below (mobile) or to the right (desktop)
Comment and discuss:
- What questions do you have about logo design?
- Got any other church logo tips to share?
Continue reading the series… The inside scoop on our church website design process
