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Today we’ve got another video this month’s theme church website design tips and tools.
When you know you need a new website, you might be tempted to just start talking web developers and getting quotes, but before you do that, it’s important that you know these 5 things.
1) Your web team
So, the first thing is a web team. If you don’t already have one, create one. A web team is simply two or more individuals that are responsible for the website and making decisions and also maintaining the website.
It’s helpful to get a few differing opinions when you’re making decisions. So that’s the first reason you want to have a web team. The second reason you want to have a web team is that it allows you to spread out the work among many different people. And then, thirdly, it gives you a back-up plan, so if someone’s out of town, or someone is sick or someone leaves the organization, you have a back-up of different people that can maintain the website. And finally, when establishing a web team, make sure that the web team has the authority to make decisions on the website without having to go to someone else and check with them.
2) The purpose of your website
The second thing that you need to do before hiring a website developer is define the purpose of your website. Is it going to be for internal purposes or for use within your organization? Or is it going to be for external purposes and to try to reach people outside the organization? Or both? Most organizations websites are used for both.
You want to define exactly what the purpose of that website is. Is it going to be for buying? Is it going to be for requesting more information? To have people call you? Or have people come and visit your organization?
You have to define the purpose of your website before you can define its requirements to a web developer.
3) Your website is an investment
The third thing is that your website is a form of marketing. Therefore, it’s an investment, not an expense. What do I mean by that? Basically, what I’m saying with that is that the website is something that can continually generate revenue or continue to generate more visitors to your organization or more phone calls than if the value of those calls or the value of those visits or the purchases is greater than what you’re spending on a website, then it’s a good investment.
For example, if you were to invest $3,000 in something, and at the end of the year, you had $4,000 left, then you’ve made a $1,000 profit and that is a good investment. The same thing applies or the same theory applies to a website. If you can get out of it more than you put into it, then it’s a good investment.
4) Not all websites are equal
The fourth thing to keep in mind before hiring a website developer is not all websites are made equally. And what I mean by this is that they all might have the same kind of terms and phrases of saying, Well, they have e-commerce or they have e-newsletters or they have a customer professional design. But that doesn’t necessarily mean that it’s exactly the same.
One website’s shopping cart might act and operate completely differently than another. The same thing with other features and functionality and especially when it comes to design. The definition of custom design at one company might be very different than custom design definition at another company. So it’s very important for you to ask specific questions when you’re going through the process of hiring a website developer.
5) Plan to measure effectiveness
And the fifth item to keep in mind or to decide before hiring a website developer is to develop a plan that you can measure the effectiveness of the website. I often hear people questioning the value of their website because they haven’t figured out a way to either track sales or track visits or track the effectiveness of their website.
So it is important to establish a plan to be able to figure out exactly how useful the website is. And that way, you can make a determination as to whether or not it’s being effective or what things you need to do to change the effectiveness if you’re finding that it’s not being effective.
Thank you for your time for watching this video. If you have any questions about church website design post them in a comment below. If you’d like to with someone on our team about how we can help you live out your mission online, complete the consultation request form below.