church social networking

5 Reasons Churches Should Use Social Media

church social media bandwagon
Written by Paul Steinbrueck

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church social media bandwagonIf your church is still on the fence about using Facebook, Twitter, YouTube, or other social media tools to communicate with those in your church and those in your community, here are 5 compelling reasons.

1. Gets news/info to people who use social media. People miss church, they don’t pay attention to announcemets, they don’t read newsletters, and some don’t check email. For some Facebook or Twitter users, the best way to let them know about what’s going on in your church may be through social media.

2. Helps people feel better connected to the church. For a person who may only go to church once a week or less, connecting to the church through social media helps them to know what’s going on and feel better connected to the church.

3. Fosters better relationships among members. Through your church’s use of Facebook or Twitter, members of your church and meet and get to know other members of the church.

4. Enables the entire church to be the church – praying, encouraging, teaching each other – online.

5. People can invite friends to services, share stories, articles, videos, and the gospel with friends outside of the church and Christianity. The church’s role is not primarily to evanglize, it’s to equip its people to evangelize and disciple.

For more information about churches and social media see the Social Media for Pastors and Church Planters Webinar Slides, Video, and Resources.

If your church needs some social media coaching, check out our new 50 Point Social Media Review service.

Which of these reasons for using social media resonates most with you? Got any other reasons churches should use social media?

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About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.


  • Tell me a benefit of how bibleschool teachers can use social media…how and why they should..Thanks

    • Great question, Anita. It depends on age of the students, but Bible school teachers can connect with their students on social media sites and interact with them throughout the week. They can connect with other Bible study leaders and read Bible study materials & articles posted by those Bible study leaders. They can share some of those articles and resources with their students. They can post questions and materials related to the topic or passage for the week. All of that helps to strengthen the relationships and keep the learning going throughout the week.

  • Social media presents an amazing opportunity to introduce people to Jesus and the church who may not usually be exposed to it. Leveraging everyone's sphere of social influence can advance God's word even further than just on our own.

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