This is Day 1 of 31 Days to Build a Better Blog, a group project 50+ other bloggers are doing together in an effort to help each other become better bloggers. You can read more about it and still sign-up to participate here.
Welcome fellow 31 Days to Build a Better Blog bloggers!
And if you’re not officially signed up & participating in this group blog project, welcome to you too. Even though you won’t benefit as much as you would if you had signed up, bought the 31DBBB e-book, and fully committed to this project, everyone who reads & discusses any of the 31 posts in this series should be able to glean some insight to help them become a better blogger.
Day 1’s lesson and assignment is all about writing an “elevator pitch” for your blog. It’s a great place to start this series because it forces each of us to give our blog an identity.
What is an Elevator Pitch?
“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia
Find Your Focus
One of the most common reasons blogs fail is due to lack of focus.
General speaking, people read blogs for one of 3 reasons: to learn, to be inspired, or to be entertained.
This may sound harsh, but if you blog “about life” or “whatever’s on your mind,” unless you’re a celebrity nobody outside your family and close friends is going to read it. The focus of your blog should not be on you, but on how you can help your readers.
Writing your elevator pitch forces you to answer some essential questions:
- Why are you blogging?
- Who are you blogging for?
- What are you blogging about?
My Elevator Pitches
I am not only facilitating this project, but I’m actually going to do all 31 days both for this blog, Christian Web Trends and for my personal blog, LiveIntentionally.org. So, here are my elevator pitches…
Christian Web Trends discusses news & trends in technology to help Christians communicate more effectively.
At LiveIntentionally.org we encourage, challenge, and discuss how to create the life we want for ourselves rather than allowing circumstances and other people to dictate who we are, how we feel, and what we do. We do this by discussing books, inspirational stories, and life lessons.
What do you think?
Discussion
Since this is the first post in this series, go ahead and take a moment to introduce yourself in a comment. Tell us
- your name
- the name of your blog
- the URL of your blog
- the elevator pitch for your blog
- any thoughts or questions about elevator pitches
The Extra Mile
A few other things you can do to take your blog, other bloggers, and this project even further.
- Reply & give other bloggers feedback on their elevator pitches
- Tweet, share, & bookmark this post. (You could win a $25 gift card!)
- Write about your elevator pitch and/or about elevator pitches on your blog.
- Ask & answer questions about blogging but unrelated to elevator pitches in the forums.
288 Comments
it should be <a href="http://www.trainingcrucible.blogspot.com.” target=”_blank”>www.trainingcrucible.blogspot.com. Sorry about that.
it should behttp://www.trainingcrucible.blogspot.com. Sorry about that.
If you are having trouble getting to the Training Crucible site it because the URL should be: http://www.trainingcrucible.blogspot.com.
So did you run Comrades. I have started reading about Josh Cox, the record holder for the 50K whose is planning on running Comrades this year in order to support World Vision. I would love to do it some time. Isn't it one of the oldest marathons?
So Kathryn, you will be the one we would go to to learn about writing! It sounds like interesting work you are doing!
Pingback: 31 Days to Build a Better Blog: The Elevator Pitch | SynapticLight
That is a great idea. I wonder if someone could use some sort of tool to aggregate all the feeds into 1 so that anyone participating in the series could simply subscribe to that one feed or view the feed online. I know this can be done with Yahoo Pipes. Not sure if there is a better way.
Anyone up for putting this together?
indeed, but using twitter is part of my strategy 🙂
anyway, I have fleshed out my EP into something that is a lot more meaningful:
SynapticLight is about Filmmaking – the art, craft and tools that are used in the industry of Filmmaking, as well as the ideas, thoughts and dreams that I have regarding it. But most of all is about the journey that I am to realize my dream to be a good Filmmaker, that I hope will be something that Glorifies my Lord and Savior; Jesus Christ, every step of the way.
I have not yet setup the RSS. Will do that tomorrow after my staff meeting. It will be thru Feedburner since I have an account there already. Thanks for the suggestion.
Hi slacker, um, I mean Chris!
Just something that I pick up fairly easy, is some spelling and missing words in your EP above and on your blog.
In your EP you say "Wether" instead of "Whether." On your blog, in the post "Day 1:…." in the 2nd paragraph, first sentence, you write "…and thought maybe I can this." instead of "…and thought maybe I can do this."
I hope you don't mind me jumping in like this. Just things I noticed.
Your tag-line under your blog title, "Web ninja trying to make sense of this digital world," could actually be a good EP, or part of one.