31DBBB – Day 1: The Elevator Pitch

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This is Day 1 of 31 Days to Build a Better Blog, a group project 50+ other bloggers are doing together in an effort to help each other become better bloggers. You can read more about it and still sign-up to participate here.

Welcome fellow 31 Days to Build a Better Blog bloggers!

And if you’re not officially signed up & participating in this group blog project, welcome to you too.  Even though you won’t benefit as much as you would if you had signed up, bought the 31DBBB e-book, and fully committed to this project, everyone who reads & discusses any of the 31 posts in this series should be able to glean some insight to help them become a better blogger.

Day 1’s lesson and assignment is all about writing an “elevator pitch” for your blog.  It’s a great place to start this series because it forces each of us to give our blog an identity.

What is an Elevator Pitch?

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia

Find Your Focus

One of the most common reasons blogs fail is due to lack of focus.

General speaking, people read blogs for one of 3 reasons: to learn, to be inspired, or to be entertained.

This may sound harsh, but if you blog “about life” or “whatever’s on your mind,” unless you’re a celebrity nobody outside your family and close friends is going to read it.  The focus of your blog should not be on you, but on how you can help your readers.

Writing your elevator pitch forces you to answer some essential questions:

  • Why are you blogging?
  • Who are you blogging for?
  • What are you blogging about?

My Elevator Pitches

I am not only facilitating this project, but I’m actually going to do all 31 days both for this blog, Christian Web Trends and for my personal blog,   So, here are my elevator pitches…

Christian Web Trends discusses news & trends in technology to help Christians communicate more effectively.

At we encourage, challenge, and discuss how to create the life we want for ourselves rather than allowing circumstances and other people to dictate who we are, how we feel, and what we do.  We do this by discussing books, inspirational stories, and life lessons.

What do you think?


Since this is the first post in this series, go ahead and take a moment to introduce yourself in a comment.  Tell us

  1. your name
  2. the name of your blog
  3. the URL of your blog
  4. the elevator pitch for your blog
  5. any thoughts or questions about elevator pitches

The Extra Mile

A few other things you can do to take your blog, other bloggers, and this project even further.

  • Reply & give other bloggers feedback on their elevator pitches
  • Tweet, share, & bookmark this post.  (You could win a $25 gift card!)
  • Write about your elevator pitch and/or about elevator pitches on your blog.
  • Ask & answer questions about blogging but unrelated to elevator pitches in the forums.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.


    • Hey there, I'm L.L., Managing Editor over at

      My signature blog is But for the fun of it I decided to do this project on a side-blog called Green Inventions Central, at

      GIC is about creativity, social media, life management and other stuff. (That's my nicely all-over-the-place elevator pitch which I'm perfectly okay with for a side blog.)

      But I actually wrote about Bambi for Day 1. Kind of.

      • L.L. I really like your Elevator Pitch. It's creative, tells about your blog, and sounds professional. Thanks for the great example!

    • We want to provide christian a place to share their experience. We think it will be good to provide a place where Christians can connect and share their experiences.

    • Hi Everyone, my name is Seiji (most call me Sage).
      My blog is called The Ignition Point
      I'm a youth pastor in DC and so I created this for my youth so they could have a resource they could also share with others. My elevator pitch goes something like this.

      The Ignition Point is about providing hope and inspiration to an audience of young people and to ignite a passion to live for God.

      • Justapen, I really like your Elevator Pitch too. It tells what your blog is about, who it is for, and is creative. Thanks for the great example!

      • Hi, Seiji

        Nice blog! I added you to the blogs I follow, since I'm on wordpress, too. I think you've done a great job, and as someone else mentioned, the link with the calling card is great. I like the idea of a calling card much more than a "pitch". 😉

    • Hi! I am Bruce Campbell (no not the actor). As of yesterday I am the worship leader/IT guy for Celebration Christian Church in Daytona Beach. This is my first foray into both ministry and blogging.
      My blog is "BeachDaze be Bloggin'" at Well it would be, but it looks like my host is down, so check it out later…
      BeachDaze be Bloggin' about the trials and tribulations worship musicians face in the real world.

      • LOVE the blog! And I like the updated EP that you posted later in this thread (and in your post). I think that I'll definitely be watching your blog through this project to see how it evolves! Looks very interesting…

    • Hey guys and gals.. My name is Scott Ayres.

      My personal blog is

      I also run the blogs for my pastors and Do it as a volunteer.

      I haven't thought about an Elevator Pitch for my blog. I just threw it up a week or two ago after talking about doing it for quite some time. I think my goal with it will be to communicate my random thoughts on life, offer some tips on social media perhaps, talk about shipping cars and talk about God.

      I also have many sites that are blog like for my company I own honestly most of them are simply to driver traffic, get leads and get some google adsense money! But I am working on one that will be just about giving free info on how to ship a car.

      Going to go work on my Elevator Pitch now!!

      Paul.. Do we need to post anything on the forums today?