search marketing

3 Ways Gratitude is Good for SEO

Written by Paul Steinbrueck

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Throughout November, aka Thanksgiving Month, we are encouraging expressions of gratitude and looking at different ways to do this.

I believe expressions of gratitude should always be motivated by love and appreciation. However, I think it’s worth mentioning that expressing gratitude online also has search engine optimization (SEO) benefits.

1) Sharing quote images builds engagement. If you share quote images (like the 25 Thanksgiving Quotes to Inspire Gratitude we shared with you earlier this month) to Facebook, Twitter, Instagram, Pinterest or whatever social platform you’re engaged in on a daily basis, you’re going to get more likes and shares. This will cause more people to see the other things you post to those social platforms like upcoming events, blog posts, and sermons.

2) “Volunteer of the Month” features also encourage engagement. We wrote here about showing appreciate for volunteers with a Volunteer of the Month blog post. These are tremendously popular posts which get lots of views and comments, and when shared to Facebook get lots of likes, shares and comments there as well.

3) It’s all about relationships. People like to do things with and for their friends. This includes linking to their website (which improves search rankings), sharing their content (which improves social engagement), posting online reviews (which improves search rankings), and introducing other friends to you and your church, nonprofit it or business. Expressing gratitude is an important part of strengthening relationships. Go out of your way to thank people online for their comments, for their shares, for their contributions to your organization, and more.

If you are really thankful, what do you do? You share. –W. Clement Stone

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If you’re thankful for the SEO insight we freely provide here, we hope you’ll share it with others.

And if you want your website to rank better and attract more visitors, let’s schedule a call to talk about the business, nonprofit, school or church SEO services that would be the best fit for your organization. Complete the form below to schedule a call.

Have you experienced benefits from online expressions of gratitude? Post a comment and share them with us.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.