Thinking about hiring an SEO professional to improve your search rankings, increase website traffic, and help you connect with more people online?
If an SEO company does their job well, they will ask you questions so they can recommend the SEO services that are the best fit for your organization.
Being prepared to answer those questions will help the conversation to go better and help you to get the information you need.
In this Search Engine Optimization Frequently Asked Questions (SEO FAQs) video blog, I address the question, What do I need to know before I contact an SEO company?
(The article below is a summary of the video, but you’ll get more details and examples if you watch the video.)
3 Things You Need to Know Before Contacting an SEO Company
If you’re thinking about hiring an expert or a company for search engine optimization, you need to be prepared for that initial conversation. There are three essential things you should have in mind before reaching out.
1. SMART Goals
Before you even think about talking to an SEO expert, you must understand what you want to achieve through SEO. Vague goals like “I want to increase website traffic” won’t cut it. Your goals should be S.M.A.R.T.:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound.
For example, your goal could be to “Increase revenue by 20% this year” or “10 new families visit our church in the next 12 months after finding us online.” Specific goals help you and your SEO professional set realistic expectations and customize their services accordingly.
2. Upcoming Website Changes
If you’re planning to make significant changes to your website, such as a redesign, the addition or removal of pages, or any other substantial overhaul, it’s crucial to inform your SEO expert. Doing these changes after SEO optimization can lead to wasted time and resources. It’s best to coordinate with your SEO professional to ensure they optimize your site after these changes are implemented.
3. Your SEO Investment Budget
As we discussed in SEO FAQ 12, SEO is an investment.
Whether your focus is on growing your business or expanding your church’s reach, you need to allocate a budget for SEO. The size of your investment directly impacts the speed and scale of the results you can achieve. The more you invest, the bigger and faster your results are likely to be.
To sum it up…
Before you contact an SEO company, you should first determine your goals and budget for SEO. -Mark Steinbrueck
The first step we take with an organization is to do a free phone consultation, in which we get to know the organization – their history, their mission, their goals, and their budget – so we can help them determine if SEO will help them reach their goals, and if so, what’s the best SEO plan.
If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.
Comment and Discuss…
- Is there anything you need to figure out before contacting a professional SEO?
