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How to Create SMART Resolutions for Your Website in 2010

Happy New Year!  Welcome to 2010!

I am a big proponent of goals and resolutions.  My philosophy is that if it’s worth doing, it’s worth having a goal for it.  That is especially true when it comes to your website and your web strategy for 2010.

But as Michael Hyatt pointed out in a recent blog article titled How to Make New Year’s Resolutions Stick, “the problem with most resolutions is that they are little more than aspirations or wishes.”

Do you know difference between a bad resolution and a good resolution?

Michael goes on to explain that good resolutions are S.M.A.R.T.:

  • Specific – Goals should identify exactly what you want to accomplish.
  • Measurable – Goals should be able to be evaluated with a yes/no or a numerical evaluation.
  • Actionable – Every resolution should start with a verb (e.g. “Add,” “Eliminate,” “Set-up”)
  • Realistic – A good resolution should stretch you, but still be attainable.
  • Time-bound – Every resolution should have a completion date associated with it.

Examples of bad resolutions:

  • Improve the look of our site.
  • Get be a more active blogger.
  • Do more with social media.

None of these are specific, measurable, or have a date associated with them.

Examples of SMART resolutions:

  • Redesign our site by June 1, 2010.
  • Post 3 blog articles a week every week in 2010.
  • Create a Facebook page for our church and add a link to it on the homepage of our site by February 1, 2010.

Have you set 2010 resolutions/goals for your website? (Vote in this week’s poll in the right sidebar).

If so, what are your 2010 website goals?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.


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