We’ve been discussing goals this month… the benefits of goals, types of goals, specific goals for websites and SEO.
As you can can probably tell, I am a big proponent of goals and resolutions. My philosophy is that if it’s worth doing, it’s worth having a goal for it. That is especially true when it comes to your website and your web strategy for 2020.
But as Michael Hyatt pointed in a blog article titled How to Make New Year’s Resolutions Stick, “the problem with most resolutions is that they are little more than aspirations or wishes.”
Do you know difference between a bad resolution and a good resolution?
Here are some examples of bad resolutions:
- Improve the look of our website
- Get better search rankings for our website
- Be more active in social media
The problem with these “resolutions” is they are so vague, they will never be accomplished. There’s no indication as to what, when or how anything will be done.
But, Michael goes on to say…
New Year’s resolutions… can provide a powerful catalyst for change if they are done right. -Michael Hyatt
Good resolutions are S.M.A.R.T.:
- Specific – Goals should identify exactly what you want to accomplish.
- Measurable – Goals should be able to be evaluated with a yes/no or a numerical evaluation.
- Actionable – Every resolution should start with a verb (e.g. “Add,” “Eliminate,” “Set-up”)
- Realistic – A good resolution should stretch you, but still be attainable.
- Time-bound – Every resolution should have a completion date associated with it.
Examples of SMART resolutions for your website:
- Build a new website by March 1, 2020.
- Talk with an SEO expert to find out the best way to improve our search rankings.
- Post 1 blog article a week every week in 2020.
To put this in context, I wrote previously about the 4 types of goals. SMART Resolutions are the same thing as project and process goals.
Post a comment and discuss… Have you set 2020 resolutions/goals for your website? If so, what are they?
[…] This post was mentioned on Twitter by OurChurch.Com, OurChurch.Com. OurChurch.Com said: I guess it would help if we included a link… How to Create SMART Resolutions for Your Website in 2010 – http://bit.ly/52rFtM […]
[…] Web Trends Blog How to Create SMART Resolutions for Your Website in 2010 […]
Resolutions are good – 🙂
I have not made any. or, actually I have already resolved to do a few things.
Like Redesign my site, which is well on it's way. Some people will agree that regular refreshes are good with a complete overhaul every other time.
I plan to mobilize all my friends to 'attend' the relaunch of my blog into Version 2 from it's interim version. If you setup a similar event for ourchurch I will be 'there' 🙂
Phill, you posted some good goals for your site for 2010, several of which you've already achieved.
Yeah, let me know when you relaunch your blog. I'll be there.
🙂 yip, things are looking up – thanks to you guys.
thanks
[…] already done so, take some time to write out your 2010 blogging goals and resolutions. Remember, good resolutions are S.M.A.R.T. Post those goals as a comment to this post. The blogger whose goals comment get the most replies […]
I have tried in the past to design a web site, but with not that much web knowledge I find it difficult to get one up and running. But I am determind to get it done. When I went to school, we still had manual typewriters. ALL things are possible, so this is going to be the year.
Cool! I don't know what you're using to build your site, but OurChurch.Com has some very easy to use tools and very helpful support staff.
One google algorithm update makes our plans change , Suggest me when update happens should i follow plan
Hi Srinivasu, if you’re doing SEO the right way, your plans shouldn’t have to change after the vast majority of Google updates. The principles remain the same. Good technical SEO, write good content, optimize your content for targeted keywords, engage with other people to encourage collaboration, social shares, links, and reviews.