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How to Create SMART Resolutions for Your Website

Written by Paul Steinbrueck

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We’ve been discussing goals this month… the benefits of goals, types of goals, specific goals for websites and SEO.

As you can can probably tell, I am a big proponent of goals and resolutions.  My philosophy is that if it’s worth doing, it’s worth having a goal for it.  That is especially true when it comes to your website and your web strategy for 2020.

But as Michael Hyatt pointed in a blog article titled How to Make New Year’s Resolutions Stick, “the problem with most resolutions is that they are little more than aspirations or wishes.”

Do you know difference between a bad resolution and a good resolution?

Here are some examples of bad resolutions:

  • Improve the look of our website
  • Get better search rankings for our website
  • Be more active in social media

The problem with these “resolutions” is they are so vague, they will never be accomplished. There’s no indication as to what, when or how anything will be done.

But, Michael goes on to say…

New Year’s resolutions… can provide a powerful catalyst for change if they are done right. -Michael Hyatt

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Good resolutions are S.M.A.R.T.:

  • Specific – Goals should identify exactly what you want to accomplish.
  • Measurable – Goals should be able to be evaluated with a yes/no or a numerical evaluation.
  • Actionable – Every resolution should start with a verb (e.g. “Add,” “Eliminate,” “Set-up”)
  • Realistic – A good resolution should stretch you, but still be attainable.
  • Time-bound – Every resolution should have a completion date associated with it.

Examples of SMART resolutions for your website:

To put this in context, I wrote previously about the 4 types of goals.  SMART Resolutions are the same thing as project and process goals.

Post a comment and discuss… Have you set 2020 resolutions/goals for your website? If so, what are they?

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.