Benefits of Natural Search Engine Optimization

Summary of “Benefits of Natural Search Engine Optimization”

With most marketing strategies, once you stop, the effectiveness of the campaign ends. For example, if you run an advertisement, once you stop the advertisement, it’s gone.  This is not true of SEO.  In this short but informative video from Mark and Kurt Steinbrueck with OurChurch.Com, you can learn why SEO is the gift that will keep on giving, how it is different than other marketing strategies, and why natural search engine optimization is important.

SEO Doesn’t Go Away:
SEO, or search engine optimization, is something that will continue to benefit you even if you need to slow down or stop your efforts. Why?  Slowing down or stopping SEO does not take you back to where you were before you started, but rather you still have what you have built up from your SEO investment. Your website will still remain listed in the search engines, you will still have your rankings, and you will continue to get site traffic, though that traffic may decrease in time as we’ll discuss in a moment.

SEO Is Cumulative:
Another important distinction is that SEO is cumulative.  With most marketing strategies you will see instant results. SEO is a process that could take months until you start to see results. But as your site grows in authority, you will be gaining more and more traffic.  So you will be spending the same amount of money on your SEO as you were in the beginning, but seeing much greater results.  In the long term you will be spending much less per visitor to your site.

SEO is also a Race:
One other very important thing to keep in mind is that SEO is like a race.  The other websites are your race competition.  If you slow down or stop in the race, the other websites will eventually catch you and pass you.  So while you won’t lose the progress you have made if you need to stop SEO for a while, you will lose your edge on the competition.

If you want to start, or keep running the race, with SEO strategies, be sure to fill out the form below and request a free, no-obligation consultation today!

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Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

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