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As a local organization, you have a lot of choices of ways to reach out to people and bring new people to your website and thus your organization. You can do social marketing, Adwords, mobile marketing, email blasts, and, of course, local search engine optimization (SEO). So, which do most organizations tend to find most effective?
A group called BrightLocal did a survey recently where they asked 288 SEOs and small/medium sized businesses (SMBs) which they found to be most effective at bringing in traffic to their websites and converting visitors into members/customers. Though they only spoke with 288 people, those 288 people have worked with over 7000 locations.
So, what did they find?
Local SEO (organic search) gives the most traffic with Google+ Local coming in second and Bing/Yahoo local coming in a little further down the list.
Here at OurChurch.Com, when we do local SEO for an organization, we include working with organic search, Google+ Local and Bing/Yahoo local, making it even more effective for an even greater return on investment.
People Converting Left and Right
It’s also not just more traffic where local SEO beats the competition. The surveyed group also indicated that the majority of their conversions (sales or new members) also comes from local SEO.
Not Just True for Businesses
This isn’t just the case for businesses. Churches, schools and other ministries also see similar results. The reality is that most people use the search engines for just about everything they want to find, whether looking for a product or a church.
What Are You Waiting For?
These are real world results. They show that local SEO is the most effective way for local organizations to get more traffic to their site and have more conversions. If you haven’t thought about doing local SEO for your organization or you just haven’t gotten around to it, let this be a wake up call for you. It’s time to start working on it. If you can’t find the time or you just don’t like doing SEO work, let us know here at OurChurch.Com and we’d be happy to help you out.
Tell Us Your Story:
- What have you found to be the best way to bring traffic to your website?
- What source have you found to be the best converting (have the best ROI)?