church search marketing

Top 5 Church SEO Strategies

Written by Kurt Steinbrueck

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I’ve written a lot over the years about how important SEO (Search Engine Optimization) is for churches, such as…

Not only is it an important source of new visitors, but by out-ranking non-Christian or anti-Christian websites for important topics, it can have a real life effect on what kind of help people get, what people believe about key issues, or even whether people believe in Jesus.

Church SEO is important.  So, how do you do it?

Here are the Top 5 Church SEO Strategies to get you started:

  1. User your address throughout your website.  Location is very important in local SEO (which is what your local church is doing).  The easiest way to do this is usually to just put your address down in the footer of your website by the copyright info.
  2. Create listings and citations for your church.  Make sure you have listings in Google Places, Bing Business Portal, and Yahoo Local.  Then create citations for your church.  Citations are any time your church name and contact info (address and possibly phone #) are on a web page.  It can include a link to your church’s website, but doesn’t have to.  Citations can be gotten by being mentioned on other website or in online news articles.  Citations are also gotten by being listed in the important local review sites, like Yelp, Insider Pages, and City Search.  You can find more about citations at: “Citations, the Secret Sauce of Local SEO“.
  3. Get positive reviews.  Positive reviews both help with local search rankings and make people more likely physically visit your church.  Churches have a relatively unique situation where you have a built in base (your members) who are more than happy to support the church and can easily post positive reviews if you just ask them.  You can read more about reviews at: “More Reviews Equals More Visitors“.  Some churches are afraid to deal with reviews because they fear negative reviews, but you don’t need to be afraid.  You’ll find that negative reviews for churches aren’t all that common and, when they do happen, there are ways of addressing them which can actually be very positive.  You can read more about this at: “Be Not Afraid, Research Shows Negative Reviews Can be a Positive“.
  4. Setup unique, keyword-rich title tags for each page of your church’s website.  Title tags are very important in SEO.  By using your targeted keywords in your title tags, you can help your church to rank better for those keywords.  By setting up a different title tag on each page, you can target many different keywords.  The keywords you’ll want to target should both include terms that would describe your church (family, contemporary, traditional, missional, your denomination, etc) and your city.  You can also include adjacent cities.
  5. Produce unique, interesting content.  Search engines and people love unique, interesting content.  By spending a little time adding new content to your site periodically, you can get people to return to your site more frequently, get links to your site, and increase your rankings.  Some common church content ideas are: audio/video of services, Bible studies, Pastor blogs, local Christian event listing, etc.

Alright, you know what to do.  Now you just need to go do it.  Don’t miss any more visitors to your church.  Start your SEO today.  If you are still confused about anything, post a question below and I’d be happy to answer your questions.  If you don’t have time to do it, I can help with that as well 😉  Just request a free, no obligation consultation today and we can discuss your options.

Share with us:

  • Is your church doing SEO?  If so, what are you doing?
  • Do you have any other church SEO strategies that you would add?
  • Do you have any questions about church SEO?
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About the author

Kurt Steinbrueck

Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

44 Comments

  • This is a great tutorial. But I have a doubt on citation, is there any difference between citation & anchor tag ? are all anchor tags means citation to a particular website ?

  • Interesting article. Whether you are an atheist, christian or anything in between, SEO principles remain the same. The key is to understand the objective of what you want to achieve from it.

  • Hi Kurt,

    Another excellent and informative content as usual from you.

    I also firmly believe in the fact that webmasters should believe in promoting unique and interesting content. However, I was confused about one of the things. How many new content will be good for a website? I mean yes we should not worry about the quantity and care for the quality, but there has to be a figure in the amount of keyword optimization, which needs to be done on a regular basis. Is there a figure?

  • Thanks for the tips…online church broadcasting has gotten very very competitive and every little tips help. It is amazing how popular online streaming is becoming…many thanks for the tips!

    Have a great day!

  • Much has changed with SEO today and the "content is king" line has started to prove true. I would like to add that content must not only be unique and interesting but the same must be relevant too.

  • Interesting article. Whether you are an atheist, christian or anything in between, SEO principles remain the same. The key is to understand the objective of what you want to achieve from it –
    nice article

    • The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!b Keep ‘em coming… you all do such a great job at such Concepts… can’t tell you how much I, for one appreciate all you do!

  • It takes more than just a plugin, backlinking and article marketing is important for SEO, though on page and on site SEO strategy is very important too, that is where a plugin like All In One SEO can help [link removed by admin]

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