search marketing

The Surprisingly Simple Thing that Changed My Life!

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Written by Paul Steinbrueck

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Happy Valentine’s Day! (almost)

Do you have a “significant other?” If so, have you planned anything or done anything to express your love for them?

I’m a big fan of Gary Chapman’s book, The 5 Love Languages. It provides tremendous insight into how people express and experience love differently. If you haven’t read it, I highly recommend it.

How do love languages relate to loving your website?

One of the love languages identified in the book is acts of service.

My question for you is this:

How well is your website helping people?

I’m not talking about helping people by telling them when your church services are or who the point of contact is for the women’s retreat, though those things are helpful.

I’m talking about providing life-changing insight on your website.

For example, imagine a husband and wife who are feeling disconnected from each other… The husband is getting frustrated because he keeps buying her gifts, but his wife doesn’t seem to appreciate them. Meanwhile, the wife is always complaining that that the husband doesn’t help around the house. Ironically, that’s because he is so busy working (in part to buy her nice things).

This couple would benefit tremendously from reading The 5 Love Languages. It would help them understand what’s going on and show them steps to improve your relationship.

Bottom line: it would be life-changing!

Churches have the opportunity to communicate a life-changing message every Sunday.

If the website you manage is not for a church, remember, you have the life-changing Word of God at your fingertips, and the Spirit of God within you giving you wisdom and insight every day.

If you want to love your website more and… if you want other people to love your website, post life-changing insightful content to it regularly (at least weekly.)

post life-changing insightful website content

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For churches, putting sermons online is a good start, but many people won’t listen to an entire sermon online. Consider…

8 Types of Life-Changing Content Churches Can Create

  1. A 1-2 minute audio or video excerpt from the sermon
  2. An image with a quote from the sermon
  3. An image with a key scripture passage from the sermon
  4. A blog post from the pastor or other church leader related to the sermon
  5. A blog post that lists practical action steps related to the sermon
  6. A blog post or video in which a person in your congregation shares a story of God’s life-changing power in their life.
  7. A blog post that help people see current events from a godly perspective
  8. A blog post that give practical, biblical advice to comment struggles in everyday life

When you post life-changing content like this, share links to it on social media and via email.

Here’s a tip on how to get started… Experiment with one thing from the list above and commit to posting it the same day and same time every week for 8 weeks, and see what kind of response you get.

If it seems to resonate with people, continue, and if you have time, consider experimenting with another piece of weekly content. If it doesn’t get much of a response, experiment with something else for 8 weeks.

SEO Impact of Life-Changing Content

As you post life-changing content to your website, people will share it on social media, and they’ll link to it in other blog posts and websites. This will improve your search rankings, which will bring even more visitors to your website. This is one of the big church SEO strategies we help the organizations we work with to implement.

Post a Comment and Discuss…

  • What if any life-changing content are you posting to your website every week?
  • What new life-changing content are you going to start posting?

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

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