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“Most people don’t plan to fail; they fail to plan.”
That’s what I wrote in yesterday’s post, What Is a Communications Strategy? because the sad truth is most organizations don’t have a communications strategy.
We want to better understand how well all types of organizations – businesses, nonprofits, schools and churches – do at developing a strategy for their communications and where they need the most help. So, we created the Communications Strategy Survey.
Your Survey, Your Results
I will first share the results of the survey in the breakout session I’m leading June 5 at the Biola Digital Conference.
The following week, we’ll publish more extensive analysis in a blog post here. Our hope is the insights gained will serve as a springboard to discuss how, together, we can improve our own strategic thinking and create resources to help organizations develop better communications strategies.
We want this to be a collaborative effort. So, if you want to slice and dice the raw data yourself, we’ll even make that available (excluding the email addresses of participants, of course).
Please take 2 minutes to complete Communications Strategy Survey.
Then please share this post on Facebook, Twitter, G+, email, smoke signals, maybe a tattoo.
Hey, why wait for the survey results to start the discussion. Post a comment…
- How do you feel about your organization’s communications strategy?
- What is the biggest barrier to an effective communications strategy?
- What strategic communications resources would be most helpful to you?