search marketing

Should SEO Companies Have Guarantees?

SEO guaranteed results
Written by Kurt Steinbrueck

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It’s a controversial question…

Should SEO (search engine optimization) companies have guarantees or not?  

Most do not.  Some, like OurChurch.Com, do.  Why are so many SEO companies unwilling to offer a guarantee?

Search engine optimization can influence and improve search rankings. But because there are so many factors that go into search rankings, no one can control or fully predict them. As a result, most SEO’s are simply unwilling to guarantee their work.

OurChurch.Com has a different perspective on SEO guarantees. Watch this video to learn what it is.

At OurChurch.Com, our understanding of the guarantee is shaped by our mission.  Our mission is to partner with Christian organizations to help them live out their mission online.  Our focus is on you, your organization, and its mission.  We see a guarantee as embracing our partnership and  being willing to take on some of the risk.

That’s what a partnership is, sharing responsibilities, risks, and rewards.

Can an SEO company guarantee results? They can if they’re confident in what they do and willing to share the risks and rewards with their clients.

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If you’d like to discuss church SEO or Christian SEO for your business, school or ministry, with one of our SEO experts, fill out the consultation request form below.

Comment and Discuss…

  • Should SEO companies offer a guarantee?
  • Would the fact that one company offers a guarantee and others do not affect who you choose to partner with?

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    About the author

    Kurt Steinbrueck

    Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .


    • This is a tough one. Interesting point of view on it.

      I can imagine the guarantee only comes after the campaign research has been done. Some companies that have a guarantee only choose low hanging SEO results. The kind that don't yield much ROI.

      What does OurChurch do to help establish achievable goals for the SEO campaigns? Just curious 😉

      • Great question and good point. We approach our guarantee and the keyword selections with the intent of getting you the most productive traffic possible so you make gains in achieving your mission.

        OurChurch.Com has a standing guarantee which includes that we have to agree on the keywords being guaranteed. Those keywords are only chosen after exhaustive keyword research. The keyword research examines relevance, popularity, and competition. We also do authority research for the website we are optimizing.

        With our Standard level SEO Management service, we then recommend 5 relevant keywords which are generally the most popular keywords the competition research indicates the site can rank well for at the time, though if we think a slightly less popular keyword will produce better results in terms of the goals of the organization, we'll recommend those.

        With our Progressive SEO Management service which includes link building we propose not only the best keywords the site can rank well for now, but also a keyword plan of the keywords we will target as the site grows in authority.

        In both cases, the client is involved in the selection of the keywords. They usually give suggestions at the start of the research as to what they think would be good to rank for and then once the keyword research is done we discuss the recommendations that we (OurChurch.Com) have put forth.

        So, in the end, it's a matter of taking an honest look at the situation and finding the best possible keywords. keywords that get no traffic aren't any help to an organization achieving it's mission, but neither is targeting popular keywords their website has no chance of ranking for at the time. We want you to succeed. That benefits both of us.