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Last week I talked about how it is important that your website be responsive. A responsive website adjusts the format and the way it is displayed based on the device being used to view the site.
I mentioned that one of the reasons it was important to have a responsive website was because of the website’s search rankings. Google has now added something that is even more visible to boost the effectiveness of a website that is responsive or mobile friendly:
When using Google to do a search on a mobile device, Google is now indicating if a website is Mobile Friendly.
So in addition to Google weighing a website’s mobile friendliness in the search rankings, it is likely that the human factor may be impacted as well, as people may be more likely to click on a website that has a “Mobile Friendly” classification over a website without it.
Have you noticed Google’s new “Mobile Friendly” indication when doing a search on a mobile device? Has this impacted which websites you will click on in your search results?