mobile search marketing web design

Responsive Design: What Is It and Why It Is Important? (Part 2)

responsive web designLast week I talked about how it is important that your website be responsive.  A responsive website adjusts the format and the way it is displayed based on the device being used to view the site.

I mentioned that one of the reasons it was important to have a responsive website was because of the website’s search rankings.  Google has now added something that is even more visible to boost the effectiveness of a website that is responsive or mobile friendly:

When using Google to do a  search on a mobile device, Google is now indicating if a website is Mobile Friendly.

So in addition to Google weighing a website’s mobile friendliness in the search rankings, it is likely that the human factor may be impacted as well, as people may be more likely to click on a website that has a “Mobile Friendly” classification over a website without it.

Have you noticed Google’s new “Mobile Friendly” indication when doing a search on a mobile device?  Has this impacted which websites you will click on in your search results?

About the author

Mark Steinbrueck

Mark Steinbrueck is President and Co-founder of OurChurch.Com. He is a member of Generations Christian Church, a husband and father of 3. He is a huge Cardinals baseball fan and bleeds Garnet and Gold. Find on Google+.


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