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Looking for great social media content that is going build community and engagement?
Tim Briggs, creative media pastor at Church at Charlotte, posted a great idea on the Church Marketing Sucks blog!
We heard of a church that would recognize a different volunteer each month by posting their picture on a bulletin board. We liked the idea and decided to modernize it to fit current, 21st century media consumption habits. So each Monday afternoon, we recognize a volunteer by name and include their picture with a short description of what they do at the church.
Tim goes on to say the series has proven to be very popular and provides several examples.
I love it!
Most organizations (including churches) spend most of their time on social media broadcasting announcements. This can often give the impression that the church is primarily about getting people to serve the church’s agenda. Posts like this show a church is made up of people serving one another.
It’s no wonder this series has proven so popular. If you saw a friend of yours honored online, wouldn’t you like and comment on the post?
While the post is written from the perspective of a church communicator, there’s no reason it couldn’t be used by a nonprofit ministry, school or even business (honoring employees).
What do you think of the idea? Are you going to borrow it?