search marketing

May SEO Update: Google Makes Big Changes!

Written by Kurt Steinbrueck

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May-2013-SEO-Update-screenshot-jNothing ever stays the same for very long in the world of search.  This past month Google has made some big changes.  The biggest change is their release of the new Penguin 2.0 update.  This update is the followup of their Penguin 1.0 update a little over a year ago that made major changes in how links are counted.  So, the rankings for your website may be shifting around right now.  But that’s OK.  I’ll explain why in the video.

The release of Penguin isn’t the only thing Google has been up to either.  I’ll quickly touch on some of the other changes that have been taking place, including a major update to Google Maps.

Catch up on everything from the past few weeks in just a few minutes by watching the video below:

“Hello I’m Kurt Steinbrueck director of marketing services with OurChurch.Com.  I’m here with your May Seo update so you can stay informed…(Click here for a full transcript)”


  • Google releases Penguin 2.0
  • What do you do if your rankings drop from the Penguin 2.0 update?
  • Google drops Instant Preview
  • Google Image Search traffic way down
  • Google announces focus on promoting authorities in niches
  • Google revamps Google Maps

Share Your Thoughts:

  • Did your website’s rankings change from the Penguin 2.0 release?
  • Did you ever use Google Instant Preview?
  • Have you established yourself as an authority in your niche?  If so, how?

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    About the author

    Kurt Steinbrueck

    Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .


    • Hey Kurt, thanks for another great update! Can you go into any more detail as to what kinds of links Penguin 2.0 is going after that Penguin 1.0 didn't? I think most of us understand that Google is trying to root out purchased links and links that are created by spam bots posting to blogs and forums, but can you give us any guidance into the kinds of links we get removed or disavow and avoid creating in the future?

      • Thanks Paul. It’s a little early to say anything definitively about Penguin 2.0 (it’s only been about a day since the release), but so far I don’t see anything unusual. It looks like rather than going after a different kind of link spam, Penguin 2.0 is just a little better at finding link spam than the previous version. But, we’ll have to watch and see if anything else emerges as the dust settles.

        As far as what to look for if you get hit and what kind of links to get rid of or disavow, that’s a big enough topic for a a couple of blog posts, so stay tuned and I’ll publish some follow-up posts to answer those questions next week.

    • The new era Penguin 2.0 Google algorithm updates is built to battle spam at an extremely page level whilst subsequent Penguin updates filter at homepage level only. Google now enforce every site owners, webmasters and companies to adjust their approaches and put great effort on coming up with mind-blowing content that others can make use of it in order that they can't resist to share and link it all across the web; however, high value content is not sufficient without employing various outreach strategies to let the world know and to diversify website traffic sources to secure profits and traffic to your website. Some of the best outreach approaches are guest blog posting, social media marketing, viral marketing, forum and community engagement.