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Are you ready for Christmas?
Is your website?
If you are person responsible for your church’s website, hopefully you have information about your church’s Christmas Eve services (and Christmas services if you have them) on your church website.
I did a quick search to see how Google responds to people searching for “Christmas Eve services near me”
There are a few of things about the search results I find noteworthy.
1) Some churches are using paid ads
See the paid ad for Harborside Church which appears above the map? I don’t know how much they have budgeted for ads, but it’s probably a very cost-effective way to connect with people who are actively looking for a Christmas Eve service.
2) Website updates affect Google local / maps results
Below the map, in the “local 3 pack” notice below each of the churches listed it says, “Their website mentions Christmas eve services.” This tells us that Google is not just using data from Google My Business listings, but it’s also using data from their websites.
I took a moment to compare these results to the results for “churches near me” and the difference is striking!
Notice how Harbor Life Church and Bayside Community Church are in the Local 3 Pack for “churches near me” but not “Christmas Eve services near me?”
I checked both of those churches’ websites.
Bayside has both a graphic and text with Christmas Eve service times on its website. Harbor Life has a graphic in its image slider (though no text) on its homepage with Christmas Eve services times.
So, why weren’t they included in the “Christmas Eve services” search result?
3) Website updates won’t help you if you don’t include your website in your Google My Business listing
When I clicked in and looked at Harbor Life Church’s Google My Business listing, I noticed there is no website listed.
This means this church has not updated their GMB listing to include their website. As a result, Google is unable to connect their GML listing with the information on their website, and they are left out of the search results for “Christmas Eve services.”
This is another example of why it’s so important to create, claim and optimize your church’s Google My Business listing.
If you haven’t done that yet, we have step by step instructions in our free Ultimate Guide to Online Reviews (Part 3: How to Create, Claim & Verify Your Google My Business Listing)
If you’d prefer not to do this yourself and would like some help from our experienced church SEO experts here at OurChurch.com, let’s schedule a free phone call to discuss that.
Blessings to you as you celebrate the birth of Jesus and introduce people in your community to our Savior! Merry Christmas!
- Where does your church rank in Google for “Christmas Eve services near me?”
- What questions or comments do you have about setting up your Google My Business listing or ranking for “Christmas Eve services near me?”