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How to Get Your Church Website to Rank for “Christmas Eve Services near me”

Written by Paul Steinbrueck

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Are you ready for Christmas?

Is your website?

If you are the person responsible for your church’s website, hopefully you have information about your church’s Christmas Eve services (and Christmas services, if you have them) on your church website.

I did a search to see how Google responds to people searching for “Christmas Eve services near me”

Christmas Eve Service near me

What immediately stood out to me was how much different the search results look compared to last year.  In fact, the Google search results page has changed significantly every year since I wrote the first version of this article back in 2018.

This means it’s important to pay attention to what Google is doing NOW and adjust accordingly.

Here are some observations and “Christmas Eve Service near me” church SEO tips.

1) Google Business Profiles top the results

Notice the screenshot above has the “local 3 pack” in it. Local 3 Pack listings come from Google Business Profiles. Therefore, if you want your church to show up at the top of the results for  “Christmas Eve Service near me,” you need to have a Google Business Profile.

For more on this see How to Create, Claim and Verify Your Google Business Profile.

2) Put your Christmas Eve service info on your website

Notice in the screenshot above that next to each of the churches listed in the search results it says, “Their website mentions Christmas eve service.”  If you don’t have your Christmas Eve service info on your website homepage yet, get to it! 🙂

It’s also important that the Christmas Eve service info you put on your website is in text.  Google is not good at reading images. In the past, we have seen churches put Christmas Eve graphics on their homepage but not show up in the Christmas Eve search results. Don’t misunderstand – it’s fine to put a Christmas Eve graphic on your homepage, but if you do, it’s important to repeat that info text on the page.

Additionally, we said in #1 that the listings shown are from the church’s Google Business Profiles, and yet Google also recognizes that Christmas Eve service info is on their websites. This is only possible because these churches have their correct website address setup in their Google Business Profile.   Make sure your website address is set correctly in your Google Business Profile.

3) No paid ads at the top

In past years, we’ve seen paid ads displayed at the top (2018 results)and bottom (2021 results) of the search results page.  But this year, I’m not seeing ads in the search results, even for larger cities like Tampa.

Because there there seems to be little (or no) competition for ad spot, it’s likely a church could get their ad placed at the very top of the page for a very affordable rate.

4) Get your services listed on other sites

On the search results page, below the Local 3 Pack, Google displays the regular, “organic” search results. This year, about half the search listings there are for churches, while the other half are web pages that list Christmas Eve services happening at multiple churches in the community.

Contact the administrators of the websites listed in your search results and ask them to add info about your church’s Christmas Eve services to their page.

Christmas Eve Service near me - organic

Or, if you want to take the initiative, gather service info for the churches in your community and publish a page on your website that lists all of those Christmas Eve services. There’s a good chance that new page will rank well in the search results.

5) Website reviews affect results

In #2 we showed you how Google is showing churches for which “Their website mentions Christmas eve service.” But for other searches, we found Google showing churches that have “Christmas service” or “Christmas Eve service” in website reviews left by members or visitors. See the BridgePoint Church listing below.

Google Christmas Eve service near St Petersburg

“Today’s Christmas service was spectacular” is an excerpt from a review someone posted to that church’s Google Business Profile. This means asking people to post a review and specifically reference your church’s Christmas Eve service can help.

See our Ultimate Guide to Online Reviews for more info.

If you would like some help with your Google Business Profile, website reviews or website SEO from our experienced church SEO experts here at, complete the form below to schedule a time to talk.

Blessings to you as you celebrate the birth of Jesus and introduce people in your community to our Savior! Merry Christmas!


  • Where does your church rank in Google for “Christmas Eve services near me?”
  • What questions or comments do you have about setting up your Google Business Profile or ranking for “Christmas Eve services near me?”

Continue reading… Your 2022 Christmas Playbook

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

    1 Comment

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