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Ensure Your Website is Successful By Doing This…

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planning-200Back in December, Paul wrote about the importance of Dreaming for your organization.  Once you dream big, it is important to set goals.  So in January, I wrote about the importance of establishing goals for your website.  Without goals, you will never know if your website is successful or not.

But reaching your goals will never happen if you don’t create a detailed plan on how you will reach your goals.

We wrote about the importance of planning here, however, I felt like we could have been more helpful in providing insight on how to properly plan.  Too many times, I hear churches say something like, “Our plan is to grow website traffic by 20%, have 50% of VBS registration be online, and have 30% of the church’s giving be online.”  Is this a plan?

No.  In the above example, what was stated are goals.  In contrast, a plan:

  • Should include detailed, step by step action items.
  • Should include “If/then” steps depending on how some things go within the plan.
  • Will take a fair amount of time to create, so don’t try to rush it.
  • May require input from other people within your organization.

Next week, I will give an example of a well-thought-out plan and a poorly created plan.  But in the mean time, I would love to get your feedback below:  Does your organization create plans or does it just set goals (or does it do neither)?


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    About the author

    Mark Steinbrueck

    Mark Steinbrueck is President and Co-founder of OurChurch.Com. He is a member of Generations Christian Church, a husband and father of 3. He is a huge Cardinals baseball fan and bleeds Garnet and Gold.

    1 Comment

    • Hi Mark, your question… Do we create plans or do we just set goals? we don't create plans. and goals are very loose. for instance the goal of our web page is to distribute information and communicate activity/event details. but it isn't always up to date and we miss events. another problem is that we don't track activity. when we use forms for sign up it has mixed response.