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Phil Cooke – Writer, Filmmaker, Media Consultant. Founder of Cooke Pictures in Burbank, California and co-founder of TWC Films in Santa Monica.
- There’s an enormous amount of media clutter.
- We’re bombarded by 3,000-5,000 ad messages a day.
- There are two results of this…
- First, content has become shorter. From books to theater to movies to sitcoms to blogs to YouTube to Faceboook and now to 140 character messages at Twitter.
- Second, we are spending less time creating each media.
- Four questions to consider:
- 1) What are you really trying to do? (with your life, your church)
- 2) How do you deal with ambiguity?
- 3) Are you asking the right questions?
- 4) Stop thinking about how much will it cost and When will it be ready?
1) What are you really trying to do? (with your life, your church)
- Argh! Lost my notes from this discussion.
- From our group – Trying to make fully devoted followers of Christ, Trying to communicate more effectively, Trying to redesign our website
2) How do you deal with ambiguity?
- I make things up and hope its true later. 😉
- The gospel is the answer. (Yes, but how do we communicate that to the culture)
- From our group – Stick to your guns, get to the point, stay focused, don’t try to do too many things.
4) What are the right questions?
- What do we need to stop doing as a church? How do we do less things more effectively?
- Who does this glorify? (You, your ministry, or God?)
- How to we lean into what God is already doing?
- How do people want to be communicated with?
- Are we being purposeful with the tools we’re using? (Just because you can do something doesn’t mean you should)
- Am I wasting my time doing what I’m doing?
Spend less time on what is urgent and more time on what really matters.