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Leadership Journal, a publication of Christianity Today, recently posted a good article about Radiant Church in Colorado Springs which is using Google AdWords to draw new people to its website and its church. After 2 years of using AdWords, the number of first-time guests who learned about Radiant through the Internet is up 25%.
If you’re not familiar with AdWords, those are the paid ads that show up above and along side the search results when you search for something in Google. Advertisers pay per click on their ad. Because the price per click is determined through bidding and there is relatively little competition for church-related keywords, it’s very affordable for churches to use AdWords.
Radiant Church caps their monthly AdWords budget at $50.
It would not surprise me if they were paying as little as $0.10 per click, which could mean as many as 500 new visitors to their website each month for only $50. Pretty good, wouldn’t you agree?
Have you used AdWords to advertise your church, school, ministry, or business? Are you going to give it a try?