A person who uses our church website builder asked us:
Why should [church SEO] matter to me? We’re a small church and I already struggle to manage this site on top of all my other jobs, so what kind of return could I possibly get that would make it worth the time it takes me to invest in this?
Great question!
I’ll address this question about why church SEO is important with…
4 Reasons Your Church Should Do Church SEO
1) Souls are at Stake
Many of the people who search for a church are not yet followers of Jesus. Let’s be honest, some Christian churches are not all that welcoming to unbelievers. By doing church SEO (search engine optimization) and improving your search rankings, you make it possible for people who are seeking God to find Him at your church.
Some churches go beyond trying to improve their search ranking for “church in [your city]” to trying to improve search rankings for other things people in their community may be searching for like a divorce support group, recovery support group, mothers of preschoolers group, things to do in [your city], or “what does the bible say about…”
2) Christians need to be a part of a local church
One of Satan’s biggest lies is that a person can be a Christian without being a part of a church. A “Lone Ranger” Christian is about as effective as a one-handed clap. (Go ahead and try it 🙂 )
In John 13:35 Jesus says, “By this everyone will know that you are my disciples, if you love one another.” There are about 100 “one another” verses in the bible in which we’re instructed to love, serve, help, encourage and disciple one another.
By doing church SEO and improving your search rankings you can help unaffiliated Christians get connected with your church and live out their faith in community, as we were created to do.
3) False religions are recruiting online
Do a search for “church in [your town].” There’s a good chance you’ll see an Islamic center, Jehovah’s Witness hall, Unitarian church, and other non-Christian organizations listed in the results.
Every Christian church that moves up onto the first page of the search results, pushes a non-Christian organization off the first page.
4) Church SEO produces a positive financial return
The median family income in the US is about $80,000. If your SEO efforts result in just one new tithing family joining your church, that’s $8,000/yr of additional giving.
Imagine what your church could do with another $8k a year!
Imagine if you were to add 5, 10 or 20 families?
Church SEO is both a spiritual and financial investment that more than pays for itself.
If you’re super-busy and don’t have the time to learn and implement church SEO yourself, you could hire our team of church SEO experts.
Complete the form below (mobile) or to the right (desktop) to schedule a friendly, no obligation call to discuss your organization’s goals and challenges, and how SEO may be able to help you overcome those challenges and reach those goals!
Comment and Discuss
- Of the 4 reasons above, which resonates most with you?
Read more about church SEO in The Ultimate Guide to Church SEO
Co-founder & CEO, OurChurch.Com
Paul has been the CEO of OurChurch.Com since its founding in 1996, combining his passion for faith and technology to lead the organization.
An accomplished writer, Paul has authored over 2,000 articles on faith and technology, featured on platforms like ChurchLeaders.com, The JoyFM, and his personal blog, LiveIntentionally.org.
Beyond his professional achievements, Paul serves as an elder at Journey Community Church and is deeply engaged in his community through his involvement with the Florida Sheriffs Youth Ranch and the Safety Harbor Chamber of Commerce. He is a contributing author of the book Outspoken! Conversations on Church Communication.