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25 Ways to Promote your Church’s Christmas Service in Social Media

Written by Paul Steinbrueck

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This month we’ve been discussing Your 2020 Christmas Playbook and how a lot of the plans we’ve used for Christmas events and communication have to change because of the coronavirus pandemic.

Despite the pandemic, Christmas is still the time when those who are not connected with God are most open to God and to doing things with a church.  Whether your church is putting on a multi-night Christmas production, a simple Christmas Eve service, an outdoor service, or your gatherings are purely online, it’s a great opportunity for your church and its members to invite people to visit.

While personal invitations will probably always be the best way to invite someone to a Christmas service, social media is also a very effective way for churches and their members to spread the word about Christmas services and facilitate invitations. Here are…

25 Ways Your Church Can Use Social Media to Promote its Christmas Services

Christmas social mediaRight away…

1) Using Facebook & Twitter, recruit a virtual street team, people in your church who are engaged in social media and will help lead efforts to promote the Christmas production.

2) Create a social media promotional schedule in Google Docs. Share it with your street team, get their input, add to it & improve it based on their input.

3) Create a Facebook event for your Christmas service(s).

4) Post the event to your church’s Facebook page. (Your church does have a Facebook page, right?)

5) You & your virtual street team share the event on your personal Facebook profiles & encourage others to do the same.

6) Tweet the event using your church’s Twitter account. (Your church does have a Twitter account, right?)

7) You & your virtual street team retweet your church’s tweet promoting the event.

8 ) Run a Facebook ad to promote your Christmas production. Read How Facebook Ads Filled My Church.

Create a promotional video for your Christmas service, and…

9) Put the promotional video on YouTube

10) Share the Youtube video on your church’s Facebook page

11) You & your virtual street team share the YouTube on your personal Facebook profiles & encourage others to do the same.

12) Tweet the video using your church’s Twitter account.

13) You & your virtual street team retweet your church’s video promoting the event.

Reach out to other local organizations

14) Find local online guides that have event calendar. Submit your event, embed or link to the YouTube video.

15) Find the Facebook pages for your city, chamber of commerce, & other local community organizations. “Like” their page. Then post the Facebook event to their wall if you can do that in a non-spammy way.

16) Find the Twitter profiles for your city, chamber of commerce, & other local community organizations. Send them a DM & ask if they would tweet about your Christmas production.

If your Christmas services span more than one night…

17) Post pics from the first night to your church’s Facebook page. Be sure to tag as many people as you can. Tagging will cause those pics to show up on those people’s profiles for them and their friends to see.

18) You and your street team share those pics on your Facebook profiles.

19) Tweet some of the pics from your church’s Twitter account.

20) You and the street team, retweet those pics.

21) Create a video that includes footage from the opening performance & short comments from people afterwards saying good things about it. Post the video to YouTube.

22) Share the opening night video on your church’s Facebook page

23) You & your virtual street team share the opening night video on your personal Facebook profiles & encourage others to do the same.

24) Tweet the opening night video using your church’s Twitter account.

25) You & your virtual street team retweet your church’s tweet of the opening night video.

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Comment and Discuss

  • Is your church using social media to get the word out about its Christmas services?
  • Which of these methods will your church be using this year?
  • What other ways can churches spread the word about services through social media.

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    About the author

    Paul Steinbrueck

    Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

    21 Comments

    • Great post Paul.
      I wish I could get a virtual street team together. Something strategic and goal orientated – for something just like a Christmas series. People don't seem to get it, they don't see the bigger social media picture.
      All this (all the points) is something that Church leaders and social media involved volunteers should get together and talk about. Not just do, but plan and plot.
      well that's my opinion 🙂

      love that term, btw – virtual street team, VST FTW

      • Thanks Phill. I think you're right… churches could be much more effective if they planned and strategized their use of social media instead of it being an after-thought. Right now at a lot of churches once an announcement or video is created it's like, "Oh yeah, throw that up on Facebook too while you're at it."

        And I'm gonna have to blog more about virtual street teams. It's an idea that deserves more thought & discussion.

        • yeah, that's it.
          I think churches just don't know what it is that has to be planned or what the practical steps are.
          It should be formalized to the point of assigning hours of the day to engage in social media and what to highlight and discuss.
          Related questions are asked, an effort is made to seek out people you have the same issues.
          A plan to spread the load in terms of people and time of the day. No sense that everyone tweets over lunch and then gives up.
          oh and not just flooding the Social Networks with links and cold calls to attend.
          engagement is key.
          Maybe there is a misunderstanding of the term engagement.

    • I really liked some of your tips.
      "virtual street teams" is a great idea. Most of us are already socially networking anyways. Why not incorporate all the media platforms you can in to an event?

      keep up the good work

      • Thanks Ohakosim. If you implement some of these ideas, I would love to hear more about what you decided to do and what impact it had. Maybe you could post a comment after Christmas with an update.

    • street teams is a great idea, but how would you select people to be in the street team?

      by number of people they can leverage the promotion to? e.g number of followers?
      =)

      • H P, that's a great question. I'm doing to write a post this week about virtual street teams since it's a big idea that hasn't been discussed much.

      • Thanks for the mention Kenneth! I'm glad you found the ideas helpful.