A look at how Google and Bing interpret Twitter and Facebook links and how you can use this information to improve your search engine optimization strategy.
Browsing: search engine optimization
Internet Evangelism Optimization (IEO) – using traditional SEO to find keywords for the purpose of reaching others for Christ.
John Saddington published a post titled 10 SEO Myths Ministries Need to Avoid Like the Plague. But, wait a minute… we found some of the so called myths are actually true, so we felt it necessary to put a truth-o-meter to each of the 10 SEO Myths.
Just a few years ago, search engines (and paid advertising) were about the only way to draw new visitors to a website. Now social media is all the rage. Does SEO still matter?
Are SEO services helpful for older, established sites? Depending on how old and established a site is, the need for an aggressive SEO service may not seem as urgent. That said, there are three key reasons an SEO service is still important and effective for older, established sites.
Once you’ve started search marketing for your website, it’s important to track how you are doing in the search engines, measure the success of your efforts, and find ways to improve your results. Here are five free tools to help you measure the search marketing for your website:
Unlike just about any other form of marketing, search marketing has the ability to provide you with an ever increasing amount of free traffic to your website. With this in mind, I want to encourage everyone of you with a website to start marketing your website in the search engines. To help get you started, here are 5 free tools you can use to get the SEO ball rolling for your website.
John Saddington posted a good article to ChurchCrunch yesterday that is a perfect fit for our focus on search marketing this month.
In Content Alone Doesn’t Cut It for Traffic, SEO, he makes the case that great content is important, but distribution is just as important.
Search Engine Marketing can be a very effective way of not only generating traffic to your website, but targeting the specific traffic that is interested in what your website has to offer. This has the effect of not only increasing the traffic to your website, but also increasing the conversions on your website. This may mean more sales, more visitors to your church, or, as in the case of Christian Leadership University, more students. Here’s how.
In an economic recession, people tend to reduce unnecessary spending. This may mean changing little things, like not going to the movies or eating out as much, however, it can also mean changing big things, like whether a child goes to public or private school. One way a family can quickly save $5000 a year is to stop sending their child to a private school. While many schools are resigned to the fact that they are going to see enrollment go down until the economy turns around, at least one school is planning to see their enrollment go up. How?