Browsing: search marketing

In my previous articles about usability testing, I wrote about ways for businesses and organizations to perform their own usability testing with minimal cost, time, and difficulty. One of the great online features that make this possible is LiveStream.com with Procaster. No, this is not a paid endorsement. We were just so thrilled with LiveStream’s service when we did our last usability test that I had to share.

In an economic recession, people tend to reduce unnecessary spending. This may mean changing little things, like not going to the movies or eating out as much, however, it can also mean changing big things, like whether a child goes to public or private school. One way a family can quickly save $5000 a year is to stop sending their child to a private school. While many schools are resigned to the fact that they are going to see enrollment go down until the economy turns around, at least one school is planning to see their enrollment go up. How?

One group, however, that has been slow to move online is local businesses. These tend to smaller businesses that only provide their product or service to a specific geographic location, their city. For them the Internet seemed, and in some ways was, to broad to be effective, but all that has been changing in the last few years. The Internet is now the most important place for local businesses to market themselves.

During Search Marketing Month, we wanted to give the members of OurChurch.Com an idea of what search marketing can do for their website, ministry, school, or business. So, we decided to do a series of case studies of actual search marketing clients. This week we’ll start with churches. See how church marketing has effected one church in Safety Harbor, FL…

Happy Earth Day! While the environmental movement is most often identified with the political left, care for God’s creation has become a mainstream issue important to many Christians. Here are 7 ways your web hosting company can help your organization take better care of God’s creation.

Google AdWords is an effective way to draw new visitors to your website and can provide a good ROI. Local search engine optimization is a better option if you know how to do it, but why not go for the trifecta get your church in all local, general, and paid sections of the search results?