search marketing

Top 10 Searches of 2017

Written by Paul Steinbrueck

Google has released its Year in Search 2017 report which shows the top 10 most searched topics overall as well as the top 10 searches in 20+ categories.  Not only are the top 10 lists themselves interesting but there are also some things we can learn from them which can help bring more visitors to our websites.

Top 10 Searches Overall

  1. Hurricane Irma
  2. Matt Lauer
  3. Tom Petty
  4. Super Bowl
  5. Las Vegas Shooting
  6. Mayweather vs. McGregor Fight
  7. Solar Eclipse
  8. Hurricane Harvey
  9. Aaron Hernandez
  10. Fidget Spinner

Some of the other top 10 lists Google provides include

  • Top10 people searched
  • Top 10 news stories searched
  • Top 10 consumer tech searches
  • Top 10 how to searches

You can see the rest of the lists in the Year in Search 2017.

How to Use Google Trends to Bring More Visitors to Your Website

How can these top 10 lists help bring more visitors to your website?

Well, let’s start with this…

The first step to bringing more people to your website from search engines is to know what people are actually searching for.

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Keyword research is the part of the SEO process where we discover the most relevant keywords people are searching for.  It’s a very important part of the process and often overlooked.

Typically, keyword research is one of the first things done in the SEO process, and the focus is on keywords that are consistently searched for over time.  But, but as you can see from Google’s Year in Search, the most common searches this year were relegated to people and events in the news.

Hot Topics for Blog and Social Media Posts

Blogging and social media are two of the best ways to bring new people to your website directly and two of the best ways to improve your search rankings.

One of the best strategies for creating engaging blog and social media posts is to check Google Trends for hot topics that you can relate to your website.

Note, I’m not suggesting to post about the topics listed in Google’s top 10 for the year.  Some of these topics peaked long ago.  Google Trends shows you what searches are trending right now.

I’m also not suggesting you post about every trending topic.  It’s important to post about topics that are actually relevant to your website and your audience.  It doesn’t necessarily have to be directly related to your organization, but it is important to find a way to relate it to your organization.

For example if your church is close to a university that is playing a college football bowl game, you could do a post supporting the team.  Or with all the Bitcoin hype, you could write a post about Bitcoin and a biblical perspective on investing.

The possibilities are only limited by your own creativity.

If you’d like help with your church SEO or SEO of your Christian business, school or ministry, fill out a consultation request form so we can schedule a time to talk.

Post a comment…

  •  What do you think of the top 10 searches of 2017?  Any surprises?
  • Do you have a blog/social media plan for 2018? Does it include using Google Trends to post about treding topics?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.

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