Online Gift #4: The Freedom to Contribute

communications team
Written by Paul Steinbrueck

communications teamContinuing our series: Free Online Gifts Every Communicator Can Give, another gift communicators can give the people they communicate with is to relinquish control and share communications responsibilities.

Fear of Letting Go

Many communicators are deathly afraid if they delegate some communications tasks and responsibilities to others they could mess them up.

  • What if they don’t get the formatting right?
  • What if they post something we don’t agree with theologically?
  • What if they offend someone?
  • What if they don’t do it as well as I would have?

Be the Body of Christ

Communications should not be controlled by one person any more than a local church should be controlled by one person. We all have different gifts and abilities. We all have different perspectives. We’re all connected with different people.  And none of us is perfect.

Your people will benefit from hearing from different voices. That doesn’t mean you let anybody communicate anything they want any time they want – you still need communications standards and guidelines, but just as the body is made up of many parts so should your communications team.

Plus sharing responsibility will save you time while empower others to serve and develop their communications gifts.

Here are 5 ways you can do this:

1) Form a web team of people with different skills – a graphic design person, someone who will keep the calendar up to date, someone who will edit and add video to your site, etc.  (See 4 Innovative Ways to Build a Communications Team When You Have No Staff)

2) If you have a blog, invite church members, parents, volunteers, or clients to guest post.

3) Create a social media street team

4) Mentor someone who can fill in for you when you’re on vacation or replace you if you move on.

5) Connect with the people you communicate with in social media. Some of them probably blog, serve others, take great pictures, or share other things that you could share with others.

How are you doing at delegating communications responsibilities and empowering others to contribute to your organization’s communications?

About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as +Paul Steinbrueck.


  • Paul,

    Thanks for making a difference. I was drawn to your blog for two reasons. I'm a Christian with a heart for the body of believers and I am spending a lot of time on posting and blogging, re-purposing my writings and art.

    I knew there is something that is kindred to who I am and what the lord is doing in me. I'll keep following. I'll see how I can plug in. I'll pray about it. God bless you.

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