What determines the price of a website?

what determines the price of a websiteHi, I’m Mark Steinbrueck with OurChurch.com and on this video I want to talk about what determines the price of a website. The most common question I am asked when talking to someone about a website is how much it’s going to cost.

Let’s talk about what are the things that go into determining the cost of a website.

1) Consultative vs Cookie-Cutter Process

Number one, is it a consultative approach or the cookie cutter process? Are you communicating only by email or just through a series of forums, are you actually able to talk with the person who is building your new website. Are you having live discussions to talk about the purpose, the goal and mission of your website? If you are then it’s more of a consultative approach than a cookie cutter process. Also is your input being considered in the building process or the developing dictating what your site will be like. If the developer is dictating what the site is going to be like then it’s most likely a cookie cutter process.

2) Content Mapping

Number two, content mapping. A lot of people don’t know what content mapping is and it’s certainly the process of listing or mapping all the pages that you will have on your website. This is a step that most companies either don’t understand don’t recognize the importance of and therefore leave it out but it is a very important step for a couple of reasons.

  1. It helps the designer understand what the focus of your website will be. If you look at all the content of the website you will be able to see exactly what kind o purpose or what the mission or the goals of the website will be.
  2. It also is extremely helpful for you the customer to think about all the content you will need to create. This may give you the opportunity to go to other people within the organization to start providing some of that content so that when it’s ready to be entered into the website that you have it.

3) Design

The number three thing that goes into develop or determine the price of a website is the design. Is it an already premade design or template and if so the cost will most likely be much lower? If it is something that is designed from scratch then that’s going to impact and increase the cost of the website.

4) Functionality

Number four the functionalities of the website. If a website doesn’t have many functionalities or it’s very basic functionalities or it’s more or less just like an online brochure that’s going to typically mean a lower cost for the website. However, if you have higher-end functionalities things like better registration, document management, online forms that can be filled out, shopping cards things like that that often times would increase the price of the website.

5) Content Input

Content input how much content is the website developer putting into the site for you and how much are you putting in yourself? Simply put the more time that the developer has to spend putting content into the website the more he is going to charge you or she is going to charge you. If they are not putting a whole lot of content in and you are doing that mostly on your own that will typically keep the cost lower.

6) Training

Number six training. Are they training you on how to maintain the website or are you either expected to know how to maintain the website yourself or are they going to be providing some kind of an online training or video training?

Here at OurChurch.com with our build it yourself websites we have some online pages that show you exactly how to do things on the website and as a result it keeps the cost down but it is a more self-guided process. With our custom sites on the other hand we provide full training as well as video tutorial training. It’s more of a consultative approach and a more in-depth training approach and so the cost with our custom sites are a little bit higher than those the build it yourself websites.

7) Support

Number seven, support. Does the website include any support at all and if so how is the support provided? Are they providing it via email, via phone, via Help Desk and are they doing it by online or email support? Typically if you are getting phone support then that will usually have a higher cost whereas if there’s online or email support only or only help pages that typically will result to lower cost.

8) Hosting, Email, Domain Name

Lastly, hosting, email and domain name. Are they providing that as well? Is that included in the cost of the website? So are you receiving email at your domain name, are you including hosting as part of the package price or is that something separate and does it include the registration of your domain name or is that something that you have to either buy from another company or pay extra for? All these items need to be factored into the cost of the website.

In Summary

In summary, the things that determine the price of a website:

  1. Is it a consultative approach or a cookie cutter process?
  2. Is there content mapping that’s included?
  3. What’s the design? Is it premade or custom?
  4. What kind of functionalities are being included?
  5. Content input, are you putting a lot of content in or are they putting a lot in for you?
  6. What kind of training are they providing?
  7. What kind of support is included?
  8. What kind of hosting email or domain name registration is included?

I hope that you’ve found this video informative and helpful. Please complete the consultation request form below  if we can help you in determining what we can do to help you achieve your goals and your missions online for your website.

Thank you very much.

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Paul Steinbrueck is co-founder and CEO of OurChurch.Com, elder of CypressMeadows.org, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck and add him to your circles at Google+ as .

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