Online Advertising Demographics for Christian Internet Marketing Promotion

OurChurch.Com compiles aggregate demographic information from a survey completed by our webmasters. The following information is based on 788 survey responses (January 11-17, 2006):

Gender	Male Female	59% 40%
Marital Status	Married Single Divorced Widowed Re-married	75% 13% 7% 1% 2%
Age	Under 18 18-29 30-44 45-64 65+	1% 10% 33% 48% 6%
Internet Use in Hours per Week	Under 5 5-9 10-19 20-29 30+	8% 18% 29% 20% 22%
Ministry Capacity	Full-time paid staff person Part-time paid staff person Unpaid volunteer	21% 8% 69%
How often have you made online purchases in the last year?	At least 1 item per month About 4-11 items during the year About 1-3 items during the year None	14% 34% 26% 24%
Education	High School Associates Degree Undergraduate Degree Masters Degree Doctorate	42% 17% 20% 11% 7%
How often do you visit OurChurch.Com or your own OCC website?	At least once a day A few times a week About once a week 1-3 times a month Less than once a month	39% 33% 14% 8% 4%
If you were to choose between two businesses offering the same product or service, and one was a Christian business and the other was not, which would you rather support?	Christian organization Secular organization No preference	90% 0% 9%

The online advertising demographics provided above are that of webmasters of sites hosted with OurChurch.Com. Note that they do not account for the visitors of OurChurch.Com or the websites hosted by OurChurch.Com.

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