What Is Search Engine Optimization and Why Is It Important?


Summary of “What Is Search Engine Optimization and Why Is It Important?”

If you are wondering, “What is search engine optimization,” you have come to the right place!  This video has been created by Mark and Kurt Steinbrueck, with OurChurch.Com, and in it they clearly explain what search engine optimization is and why it matters.

What is Search Engine Optimization?
Search engine optimization, or SEO, is a way to tell the search engines about your site.  You want search engines to be able to find your site.  Once they find you, search engines need to know what your site is about and what keywords to rank you for.

Think of your website like opening a new store.  If you set up your store, and decorate and turn on the lights, people aren’t necessarily going to know that you are open for business.  You have to tell them you are open.  The same is true about your website, you need to get the word out that your website is up and running.  One way for visitors to find your site is through search engines.  So you need to tell search engines where you are and what keywords you want to be classified for.

So, why is SEO so important?

You Need to Be in the Top Ten
We know that a very common way people find information is by entering keywords into the search engine.  When the search results pop up, they list out the top ten that rank for that keyword.  That means how you rank is a competition! If you don’t rank well, visitors will likely find your competition instead of you.  SEO helps improve your rankings with the search engines.

SEO Helps You Achieve Your Goals
You created your website for a reason, to help you achieve goals online.  SEO can help you get the most out of your website by helping you rank well for important, relevant search terms and, thus, increase traffic to your site and conversions on your website.

OurChurch.Com was created to help churches, schools and businesses achieve their mission and goals online.  If you would like to learn more about SEO or other services provided by OurChurch.Com, please complete the free, no obligation consultation request form below.

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Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

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