What Does Search Engine Optimization Cost?

Summary of “What Does Search Engine Optimization Cost?”

What does search engine optimization cost? The answer isn’t as easy as it may seem. In this informative video by Mark and Kurt Steinbrueck with OurChurch.Com, they will explain the variables that affect the cost of SEO and things to be aware of when making the SEO investment so you don’t waste your money.

SEO Can Mean Different Things:
Since there is not a specific definition for SEO, not all SEO packages will be the same. Some companies may offer you a few SEO services for as low as $50 to $100 a month. You may get a site that is readable by search engines and some meta tags, but that’s probably it. Other companies may offer you SEO for thousands of dollars a month. In this case you should expect to get link building, content creation, social media sharing, and keyword research. It’s crucial that you find out exactly what services you will be receiving to make sure it’s really what you need to reach the goals you have set for your website.

Why an Ongoing Cost?
Most real SEO services charge a monthly fee. The reason you should expect a monthly cost is because SEO is a race with no finish line. Why?

1. Search engines are changing their algorithms all the time and you want to be sure you are continually staying up to date on the latest techniques and trends.
2. You are not racing with the search engines; you are racing with the other websites…your competition. If they are using SEO and you are not, they will catch you and pass you in rankings.

Custom or Prepackaged:
Another thing to keep in mind when deciding on cost is if the SEO is customized or if it is a predetermined product. Predetermined products will cost less since there is less work involved, they have specific processes in place and don’t have to develop anything. So you should expect a customized SEO to cost more, however, it will likely be a better product. Since no two websites are the same, it can be helpful to have something created specifically for your site.

SEO Keeps on Giving:
It is also good to remember that SEO is a long lasting investment. It is not a marketing strategy, like an ad, that will completely end after a set period of time. Rather with SEO, you will always have the progress you gain with SEO, and things you do to increase traffic to your site will continue to be there and bring you additional traffic. Over time your per-visitor cost will be much less than your initial investment.

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Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

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