SEO: Black and White Hats – What Are They?

Summary of “SEO: Black and White Hats – What Are They?”

Search Engine optimization is great for your site, but it needs to be done carefully in order for your site to not be accused of spamming, and, therefore, to not get deleted off the search engines altogether.  In this video Kurt and Mark Steinbrueck from OurChurch.Com discuss four techniques to avoid when performing search engine optimization on your site.  This is known as Back hat SEO.

So, what are SEO Black and White Hats?  These are SEO techniques which do work to get your site a better ranking, but you also risk hurting yours as well as other sites because they are against the guidelines of the search engines.

  • Keyword Stuffing – putting too many keywords on their page
  • Cloaking – showing search engines different content than users: hiding it behind colors or pictures, etc.
  • Buying Links – purchasing links to gain higher rankings.  The legit ways to buy links is through marking links as a paid link or adding a nofollow tag
  • Link Schemes – people trying to come up with a way to get links through spamming blog comments, creating forum profiles, link pyramids, etc.

The goal to marketing your site is to try to practice safe marketing strategies and not try to get rankings through illegitimate means.  This can not only hurt your site by getting removed from the search engines, but you can hurt other sites as well.  So, if you face the choice between SEO black and white hats, be the good guy and choose the white hat.

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Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

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