Local SEO Strategy


Summary of “Local SEO Strategy”

YouTube: Local SEO is different from SEO on the national level and if you aren’t sure of the differences you can really mess it up.  Find out the details about local search marketing in this helpful video by Mark and Kurt Steinbrueck with OurChurch.Com.

Local search marketing has many benefits.  It can improve your search rankings and also provide multiple ways for visitors to find your actual address so they visit your actual location.  If someone is doing a local search not only can your website show up, but so can dozens of  sites showing your contact information, meaning you can dominate the top ten results!  Learn more about local SEO strategy in this helpful video from Mark and Kurt Steinbrueck with OurChurch.Com.

There are some important key differences between national SEO and local SEO, and it is important that you understand their distinctions.

The 5 Key Factors of Local SEO:

1. On-Page Optimization
On-page optimization is done in national SEO when you are doing the link building, content creation and keywords, but for local SEO you also want to focus on adding local modifiers.  You want to be sure you are adding your town, city and state name into your keyword phrases.

2. Local Listings
Local listings (Google Maps), local review sites (Insider Pages, City Pages) and sites like YellowPages.com, are an important part of local SEO.  These sites tell the search engines that you are a real organization.  They also serve as multiple links for people to find your organization.  For example, if someone is searching for a church in your area, your church site may come up in the search results, as well a Google Map link to your site.  Now the visitor will get a quick reference to your contact information, as well as your website to learn additional information.

3. Citations
Citations are another important aspect of local SEO.  Citations can provide a link to your site, but they don’t have to.  They can be any mention of your organization along with your contact information.

4. Links
Like SEO on a national level, links are necessary part of local SEO.  Try and see if you can get a local organization, such as the Chamber of Commerce, to link to your site.

5. Reviews
Google+ Local, Bing Maps, and many other local listing sites offer ways for people to post ratings and leave reviews.  Getting positive ratings and reviews can push you above your competition as well as convince visitors that you are a great organization.

To learn more about how we can help you with local SEO so you rank better, get more visitors, and increase conversions, please complete the form below and request a free, no-obligation consultation, right now.

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Kurt Steinbrueck is the Director of Marketing Services with OurChurch.Com. He also serves on the leadership of Family of Christ Lutheran Church in Tampa, FL. You can find him on Google+ as .

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