Your Christmas Communications Playbook

Hello and Happy December!

Advent has begun and we are heading down the home stretch towards Christmas and the start of the new year. I want to share with you…

Two observations about this Christmas season:

1) People are busier and more distracted than ever.

Work is busy. School is busy… Everyone is throwing Christmas parties and doing gift exchanges… Every organization is asking for end of year donations…

Every device we own is filled with ads telling us we won’t be happy (or the people we’re supposed to buy gifts for won’t be happy) unless we buy their product or service…

Anxiety and stress are at all time highs. As a result…

2) People are looking for peace and meaning more than ever.

Deep down, everyone knows the path to happiness this Christmas is not more decorations, more gifts, or more parties.

People are open to alternatives to the usual, stressful, American Christmas.

So, I want to encourage you, Christian brothers and sisters, church leaders… instead of trying to compete with the busyness of the world, instead of trying to get people to add more church things to people’s schedule… pray and ask God to show you ways to help people slow down…

• Find simple ways to serve others and take things off people’s plates.
• Challenge people to say “no” to things they may feel “obligated” to do because of tradition or expectations.
• Encourage people to stop watching videos for a bit and to read and reflect on the Christmas story in the bible or Christmas devotionals.
• Facilitate ways for people to connect and have longer, deeper conversations

For more specific ideas, see 12 Christmas Outreach Event Ideas for Churches

Because of all the busyness and distractions, no matter what you choose to do this year, remember:

Clearly and repeatedly communicating information about Christmas events and opportunities is more important than ever!

We’ve got to be really clear on the details.  And we’ve got to communicate them in environments in which people are distracted and using lots of different communications platforms.

OurChurch.Com is here to help you communicate your Christmas plans.

1. If you need a new website, and need it fast and affordable, check out our WP-EZ Website Builder. Order by December 31 and you’ll get half off your entire order!
2. Make sure info about all your Christmas events are on your website. If you need some help, make use of our video tutorials,  our AI-powered chatbot, or contact our friendly, knowledgeable support team.
3. Join our private Facebook Group where you can ask questions, get ideas, and discuss Christmas plans.
4. Share your ideas and perspective in the December Listening Post survey.
5. Stay tuned for more ideas, tips, and strategy for your communications, web design and SEO throughout the entire month.

Throughout this month we’ll be sharing additional articles to give you…

More help with your Christmas plans

• • How to Get Your Church Website to Rank for “Christmas Eve Services near me”
  • 25 Funny and Inspirational Christmas Quotes
  • 3 Things Every Church Website Needs for Christmas
  • 12 Church Outreach Ideas for New Year’s Eve & the New Year
  • 25 Ways to Promote your Church’s Christmas Services in Social Media
  • 3 Great Ways Your Church Website Can Connect Those Away for Christmas
  • Get This Unusual Christmas Gift that Will Actually Matter
  • Merry Christmas from OurChurch.Com!

Blessed is the season which engages the whole world in a conspiracy of love! -Hamilton Wright Mabie

Comment and Discuss…

• What are you doing (or not doing) different this Christmas?
• What are you still trying to figure out?