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Continuing this month’s theme Church Website BuilderTips and Tools…
In this article, we’re going to talk about the importance of social media integration with your church website builder…
First, you want your church website to have social media icons in the header or footer of every page that link to your church’s social media profiles.
These linking icons make it possible for people who visit your website to easily click and connect with your church on a social media platform. This takes that relationship the next step. It turns a one-time website visitor into a regular returning visitor.
NOTE: This is especially important during the COVID-19 pandemic. Because most churches have cancelled services and other activities, social media provides a great opportunity to stay connected, encourage one another, and help one another.
Instead of or in addition to traditional Sunday services, many churches are now live streaming their Sunday to Facebook or YouTube. Others are posting pre-recorded messages to Facebook or YouTube. If your church is doing this, don’t just write it on a web page. Make it easy for your visitors to get to your Facebook page and/or YouTube channel by linking to them.
Second, you want your church website to have social media sharing buttons on every page and post of your website.
Social media sharing buttons are different from the icons/links to your social profiles. When a website visitor clicks one of these buttons it takes them to a screen where they can share the title and URL of the page their on to Facebook, Twitter, or some other social media site.
This is especially important if your church is posting sermons, blog articles, or devotionals to your website. Hopefully this content is impacting your website visitors to the point where they want to share it with their friends and family online. Social media sharing buttons make this easier to do.
So, today’s church website builder tip:
The best church website builders integrate with social media.
OurChurch.Com’s WP-EZ Church Website Builder has both of these social media features. All WP-EZ themes have linking social media icons in the header, and by default all pages and blog posts have customizable social media sharing buttons on them.
If you’re already using WP-EZ for your church website, check the social icons in the header of your website. Make sure they correctly link to your social profiles.
If your church needs a new website, build your new church website now with WP-EZ.
Comment and Discuss… Do you have social media icons and social sharing buttons on your church website? Why or why not?