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Your Secret Source of Website Testimonials

Written by Mark Steinbrueck

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This month at OurChurch.com, we are talking about the importance of local, online reviews.  These reviews can be on Google, Yelp, Facebook, the Better Business Bureau, and other websites.  These reviews are great for helping encourage visitors to visit your website as well as helping your website’s search rankings.  But…

Is there another benefit to online reviews?

Recently, we were developing a new website for an organization that wanted to have testimonials in multiple places on their homepage, as well as on several internal pages of their website.  The challenge was that they didn’t have enough testimonials to fill all those spots.

We looked to Google… 

They had many great reviews in Google, all with testimonials.  Once we realized that, we just worked with the client to decide which quote would be best for each place on their website.

If you manage a church website, you may ask, “Where is the best place on my website to put these testimonials?”

To help you with your church website design, below here are the…

Top 5 Pages for Church Testimonials

  1. Homepage:  Many websites designs include image sliders, content sliders, or testimonial sliders on their homepage.  It is great to have a few testimonials on the homepage for visitors to see when they first arrive to your website.  Include general testimonials about the church here.
  2. Children’s ministry homepage:  When parents go to the children’s section of the church website, they are interested in seeing information specifically about your children’s ministry.  Include testimonials specifically about children’s ministry here.
  3. Youth ministry homepage:  Just like the children’s ministry section, include testimonials specifically about youth ministry on this page.
  4. Bible study (small/life groups):  Include testimonials from life group members that talk to the importance of these group and how they help people as they go through the ups and downs of  life.
  5. Celebrate recovery, AA,  Grief ministry webpages:  Each of these ministries have a specific audience, sometimes who may not even attend the church.  Including ministry specific testimonials on these pages so visitors feel welcome and see the effectiveness of the ministry. Because some of these ministries are very sensitive, we suggest only including the first name and possibly the first letter of the last name with the testimonial (e.g. Mark S.)

Don’t tell people about your church.  Let others tell people about your church through their testimonials.  – Mark Steinbrueck

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  • What other ways can you use online reviews on your website?

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    About the author

    Mark Steinbrueck

    Mark Steinbrueck is President and Co-founder of OurChurch.Com. He is a member of Generations Christian Church, a husband and father of 3. He is a huge Cardinals baseball fan and bleeds Garnet and Gold.

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