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Responsive Design is a term used to describe a website that has a design that recognizes the type of device (computer, phone, tablet) being used to view the website and displays a design that is best for that kind of device.
Is having a website with a Responsive Design important? In a word, YES! And below are the primary reasons that your website needs to be responsive:
Usability: When someone visits your website, do you want them to have a good experience or would you rather them be frustrated? If your website is NOT responsive, users will likely find that the text is too small, the formatting is all messed up, and they can’t navigate around your site.
Search Rankings: The search engines are also paying close attention to whether websites are responsive or not. Whether your website is mobile friendly will impact the mobile search results of your website. In fact, Google Webmaster Tools is now emailing webmasters with subject lines “Fix mobile usability issues found on…” to warn them of the issues their website has if it is not mobile friendly.
Have you received feedback from visitors or the search engines about your website not being mobile friendly? Please comment below.
Check back next week for more crucial information about the importance of a Responsive Design!