Recently Drew Goodmanson of Monk Development published some survey results concerning how people use their church websites. Here are the top 10 church website activities, and why you should be skeptical.
Browsing: org type
Google AdWords is an effective way to draw new visitors to your website and can provide a good ROI. Local search engine optimization is a better option if you know how to do it, but why not go for the trifecta get your church in all local, general, and paid sections of the search results?
New Facebook pages are supposed to be more like profiles. For churches that means links, photos, and status updates posted to the Facebook page should show up in their “fans” news feeds. But it’s not working that way for my church.
Leadership Journal recently posted a good article about Radiant Church in Colorado Springs which is using Google AdWords to draw new people to its website and its church.
One of the biggest fears any website owner has about the new interactive website features is loosing control of the content of their website. This is especially true for churches. These fears are understandable and can cause the leadership of a church to decide not to have an interactive website and just stick with the static, well-controlled website they have. But I think that would be a mistake. Here’s why…
While discussing interactive church websites at the Interactive Church Conference, one of the pastors in our group brought up…
Let’s face it, a lot of church technology projects bomb. Fortunately the causes of failure are usually avoidable. Here are 20 tips for success in church technology projects.
The social web has taken off over the past couple of years. This is due to a change in the philosophy of how people think about websites. Web 2.0 and beyond is no longer about static pages and sharing information, but about interactive websites that facilitate sharing life. It’s about real life and real experiences. So, what can you do on your church website to allow people to share their lives and is your church website really the place for all this messy sharing?
The Chapel has a created a website specifically to discuss that topic. Take a look at futureofchurchweb.com. What do you think church websites will be like in the future?
One of my big take-aways from the Interactive Church Conference was the value of “Bridge People.” Bridge people are people who can bridge the communications gap between church leaders and tech people.