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The #1 Resolution for Your Website This Year Should Be…

Written by Paul Steinbrueck

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Earlier this week, we kicked of Goals Month by discussing Should Churches Set Goals?  Then we looked specifically at setting goals for your website, based on:

  1. How many visitors are you getting to your website
  2. Where are visitors coming from
  3. What pages are being visited most often

Are you able to look up this data now?

This information is critical to understanding your website visitors and the health of your website. It’s also critical to being able to evaluate the effectiveness of everything else you do with your website and online communication this year.

SMART Goals are Measurable

I’ve written in the past about the concept of SMART goals.  SMART goals are goals that are:

  • Specific – Goals should identify exactly what you want to accomplish.
  • Measurable – Goals should be able to be evaluated with a yes/no or a numerical evaluation.
  • Actionable – Every resolution should start with a verb (e.g. “Add,” “Eliminate,” “Set-up”)
  • Realistic – A good resolution should stretch you, but still be attainable.
  • Time-bound – Every resolution should have a completion date associated with it.

One of the key elements to a SMART goal is that it be measurable.  Goals should be able to be evaluated with a yes/no or a numerical evaluation.

Measurable goals include things like.

  • Double the number of visitors to our website from search engines this year.
  • Increase downloads of the student application form by 50% this year.
  • Increase online sales revenue from email marketing by 25% this year.

Before you can set goals like these for your website, you have to be able to measure these things. 

If you are not able to measure them now, the #1 resolution for your website right now should be:

Sign-up for Google Analytics and integrate it into your website.

Google Analytics is a free service from Google which logs your website traffic and enables you to analyze where your website visitors are coming from and what they’re doing, so you can evaluate your goals and serve your visitors more effectively.

When we help a Christian church, school, ministry or business with their SEO, integrating Google Analytics into their website is something we do during the first week of every Christian SEO service we provide.

Bottom line…

Numbers only matter because people count. -Dave Adamson

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Post a comment and discuss…  Are you using Google Analytics?  If you are, how has it helped you set and evaluate goals or better serve your visitors? If not, are you going to start using it this year?

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About the author

Paul Steinbrueck

Paul Steinbrueck is co-founder and CEO of OurChurch.Com, husband, father of 3, blogger. You can follow him on Twitter at @PaulSteinbrueck.

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