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How many times have you gone to a website looking for basic information (hours of operation, service times, a phone number) but couldn’t find it?
Pretty frustrating, huh?
Now, have you looked at your website from the standpoint of a visitor and asked yourself, “can my visitors find the information they are looking for?”
Most of the time, it means having this information in the header or somewhere very visible on the homepage.
Below I have listed a few different types of organizations and the basic information that should be in the header or on the homepage:
- If you have a church website: Service times, address, phone number
- If you have a school website: Phone number, address, link to admission information
- If you have a business website: Phone number, link to a list of products or services, link to get a quote or pricing
- If you have a ministry website: Link to contact form (or phone number if local), link to what you are about
Your website should make it painless for visitors to find the information they want. – Mark Steinbrueck
When building custom websites for clients, we discuss all of this in detail to ensure that they include the most important information in the most visible places on the website.
What other pieces of information are most important to have? Please post your comments below.
If you want to talk about a website for your organization, fill out this free, no obligation request form.